FILTERINGTHEFLOOD.

InAprilof2011,Magnify.netsurveyed200contentconsumersandwebsurfers.TheDigitalLifestylesurveyfoundthatconsumersarefacingatorrentofdatagrowingfasterthaneverbefore.Thestudy,“TheLifestyleInformaConSurvey2011,”wasbasedonanonlinesurveyof200individualsconductedinApril.

OurDigitalLifestylehasusdrowningindata.

ImpactiswidespreadAfull78%ofRespondentsdescribedthemselvesastechnologists,journalists,entrepreneurs,execuCves,orprofessionals

AStunning48.5%saidthattheywereconnectedtotheinternet:

“fromthemomenttheywokeupun0lthemoment

theywenttobed”

48.5%

MostoftheWorkDay

From9amCll9pm

JustafewJustafewRarely

HowManyHoursADayAreYouConnectedToTheWeb?

Surveyfrom:@Magnify

FILTERINGTHEFLOOD.

Themajorityofrespondents(65%)saidthattheinformaConcomingatthemtodayhadgrownbyatleast50%fromthepreviousyear.

Astaggering72.7%describedtheirdatastreamas:

It'sthesame 11.5%Ithasincreased20% 23.4%Ithasincreased50% 28.6Ithasincreased75% 10.4%Ithasmorethandoubled 26.0%

Injustoneyear,a50%increase.

Aroaringriver,aflood,oramassiveCdalwave…

TheimpactontheWorkplaceisclear:

‐Myjobrequiresmetobeavailableonline

‐MyclientsexpecttobeabletocontactmeatallCmes

‐IexpectmyteammemberstorespondtomeatallCmes

‐WhenI'moffline,IamanxiousthatI'vemissedsomething

41.2%

31.6%

50.3%

76.8%

Surveyfrom:@Magnify

Surveyfrom:@Magnify

FILTERINGTHEFLOOD.

ThePersonalImpactoftheDataFloodisclear:

“Ireademailsandrespondoneveningsandweekends”

35.2%

43.2%

57.4%

33%

“Iocenanswerworkemailswhilewithmychildren”

“Iwillanswertextsoremailswhileonadate/socialoccasion.”

“Ineverturnoffmyphone”

“Icheckemailsinthemiddleofthenight”

76.7%

Personal0meandwork0mehaveblurred,somuchsothateventhemiddleofthenightisnotlongerofflimits.

Conclusion:

FILTERINGTHEFLOOD.

ImpactofDataOverload:

“IwishIcouldfilteroutthefloodofdata"

46.9%

16.9%

39.9%

41.4%

“Iamunabletoanswerallmyemail"

“Imissappointments.”

“IfeelIignorefamilyorfriends”

“IfeelImissimportantnews"

62.5%

Peoplearemissingimportantnews,informa0on,andappointments,friendshipsandfamilysuffer.Theyhope

foranewfiltertomanagetheflood.

Conclusion:

FILTERINGTHEFLOOD.

WhatDoYouDoToCope?

76.6%

79.5%

46.6%

33.8%

IcheckmyemailalloftheCme

Iworkweekendsevenings

IadmitIcan’tkeepup.

Itryandsleepless.

Ishutoffmyphone/internet

30.6%

FILTERINGTHEFLOOD.

IConsiderMyselfACuratorofContent:

“ItakepicturesandpostthematmanyeventsIaiend"

61.3%

58.4%

47.4%

40.9%

“IconsiderthecontentIsharepartofwhoIam"

“MyfriendsonFacebookcountonmetoshareinteresCngthings”

“MyfollowersonTwiierreadmytweetsandre‐tweetsforinfo”

“Myco‐workersfollowme,andreadmypostsandtweets"

38.7%

PeopleareengagedinSocialCura0onandseecontentpublishing,linking,andre‐twee0ngasakeypartoftheir

emergingDigitalIden0ty.

Conclusion:

FILTERINGTHEFLOOD.

FILTERINGTHEFLOOD.

Conclusions:

Thevolumeofrawdatacomingatushasincreasedmorethan50%inthepast12months.Asmoredigitaldevicesandsocwareservicesproliferate,thevolumeofdataandspeedofincreasewillgrowexponenCally.

Peoplehavereachedtheircapacitytomanagedata,impacCngfamily,friends,producCvity,andevensleep.AlgorithmicsoluCons(beierspamfilters,smartersearch,moreconnecteddevices)willinfactexpandtheproblem,creaCngmoreundifferenCateddata.

Humandatamanagement,sharedandcommunityfiltering,andpersonalrecommendaConswillfulfillindividualsDigitalIdenCtyascontentcurators–whileallowingcontentconsumersto‘surf’less,andconsumecuratedcontentdeliveredtothembytrustedsources.

FILTERINGTHEFLOOD.

AbouttheAuthor:

RosenbaumcreatedMTV'sgroundbreakinguser‐generatedseriesMTVUNfiltered,apre‐webtelevisionprojectthathandedcamerastoyoungstorytellers.SincethatCmehehasbuiltacareerfinding,organizing,andcontextualizingstories.Rosenbaum'sworkinmediaincludesfilmmakingworkasanEmmyAwardwinningdocumentaryfilmmaker.Hisfilm“7DaysInSeptember”gatheredmorethan500hoursofvideoaround9/11–creaCngacuratedjourneythroughtheeyesof28filmmakersandciCzenstorytellers.

Rosenbaum'svisionofcuraConisthesubjectofhisbookCura0onNa0on(McGrawHill/Spring2011)engageswithmorethan60thoughtleadersandcompaniestohelpexploreanddefinethepowerofCuraConforBrands,Media,andConsumers.

Today,RosenbaumcallsCuraConthe“NewMagic”oftheconnectedworld–fixingthesignaltonoiseproblem,andmakingtheworldcontextualandcoherentagain.

StevenRosenbaum‐Author:CuraConNaCon.Steveninanentrepreneur,filmmaker,andcurator.AstheCEOoftheweb'slargestVideoCuraConPlauorm,Magnify.net‐gain.heprovidesarealCmecuraConsoluConthatpowersmorethan86,000sites,includingNYMagazine,NewYorkMagazine,Mediaite,andTheWeek.com.Increasingly,crated.contentispoweringecommerce,brands,andorganizaConslikePatagonia,NaConalWildlifeFederaConandRocaWear

FILTERINGTHEFLOOD.

FormoreinformaConcontact:

MerylMoss:

DinaWhite:

MerylL.MossMediaRelaCons203‐226‐0199meryl@mediamuscle.com

DinaWhiteINTEGRATEDPRNewYorkOffice516‐234‐0840917‐226‐8366dina@integrated‐pr.com