MAGNIFY - Lifestyle Information Survey 2011
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FILTERING THE FLOOD. In April of 2011, Magnify.net surveyed 200 content consumers and web surfers. The Digital Lifestyle survey found that consumers are facing a torrent of data growing faster than ever before. The study, “The Lifestyle InformaCon Survey 2011,” was based on an online survey of 200 individuals conducted in April. Our Digital Lifestyle has us drowning in data. Impact is widespread A full 78% of Respondents described themselves as technologists, journalists, entrepreneurs, execuCves, or professionals A Stunning 48.5% said that they were connected to the internet: “from the moment they woke up un0l the moment they went to bed” 48.5% Most of the Work Day From 9am Cll 9pm Just a few Rarely How Many Hours A Day Are You Connected To The Web? Survey from: @Magnify
description
"Steve Rosenbaum di Magnify ha pubblicato una ricerca condotta con duecento early adopter, e con il titolo “Digital Lifestyle Information Survey 2011″ ci restituisce un’immagine impressionante del nostro rapporto con l’informazione digitale - un rapporto destinato a diventare sempre più comune anche al grande pubblico di massa, almeno nella prospettiva dei prossimi cinque o sei anni."Da downloadblog.it
Transcript of MAGNIFY - Lifestyle Information Survey 2011
FILTERINGTHEFLOOD.
InAprilof2011,Magnify.netsurveyed200contentconsumersandwebsurfers.TheDigitalLifestylesurveyfoundthatconsumersarefacingatorrentofdatagrowingfasterthaneverbefore.Thestudy,“TheLifestyleInformaConSurvey2011,”wasbasedonanonlinesurveyof200individualsconductedinApril.
OurDigitalLifestylehasusdrowningindata.
ImpactiswidespreadAfull78%ofRespondentsdescribedthemselvesastechnologists,journalists,entrepreneurs,execuCves,orprofessionals
AStunning48.5%saidthattheywereconnectedtotheinternet:
“fromthemomenttheywokeupun0lthemoment
theywenttobed”
48.5%
MostoftheWorkDay
From9amCll9pm
JustafewJustafewRarely
HowManyHoursADayAreYouConnectedToTheWeb?
Surveyfrom:@Magnify
FILTERINGTHEFLOOD.
Themajorityofrespondents(65%)saidthattheinformaConcomingatthemtodayhadgrownbyatleast50%fromthepreviousyear.
Astaggering72.7%describedtheirdatastreamas:
It'sthesame 11.5%Ithasincreased20% 23.4%Ithasincreased50% 28.6Ithasincreased75% 10.4%Ithasmorethandoubled 26.0%
Injustoneyear,a50%increase.
Aroaringriver,aflood,oramassiveCdalwave…
TheimpactontheWorkplaceisclear:
‐Myjobrequiresmetobeavailableonline
‐MyclientsexpecttobeabletocontactmeatallCmes
‐IexpectmyteammemberstorespondtomeatallCmes
‐WhenI'moffline,IamanxiousthatI'vemissedsomething
41.2%
31.6%
50.3%
76.8%
Surveyfrom:@Magnify
Surveyfrom:@Magnify
FILTERINGTHEFLOOD.
ThePersonalImpactoftheDataFloodisclear:
“Ireademailsandrespondoneveningsandweekends”
35.2%
43.2%
57.4%
33%
“Iocenanswerworkemailswhilewithmychildren”
“Iwillanswertextsoremailswhileonadate/socialoccasion.”
“Ineverturnoffmyphone”
“Icheckemailsinthemiddleofthenight”
76.7%
Personal0meandwork0mehaveblurred,somuchsothateventhemiddleofthenightisnotlongerofflimits.
Conclusion:
FILTERINGTHEFLOOD.
ImpactofDataOverload:
“IwishIcouldfilteroutthefloodofdata"
46.9%
16.9%
39.9%
41.4%
“Iamunabletoanswerallmyemail"
“Imissappointments.”
“IfeelIignorefamilyorfriends”
“IfeelImissimportantnews"
62.5%
Peoplearemissingimportantnews,informa0on,andappointments,friendshipsandfamilysuffer.Theyhope
foranewfiltertomanagetheflood.
Conclusion:
FILTERINGTHEFLOOD.
WhatDoYouDoToCope?
76.6%
79.5%
46.6%
33.8%
IcheckmyemailalloftheCme
Iworkweekendsevenings
IadmitIcan’tkeepup.
Itryandsleepless.
Ishutoffmyphone/internet
30.6%
FILTERINGTHEFLOOD.
IConsiderMyselfACuratorofContent:
“ItakepicturesandpostthematmanyeventsIaiend"
61.3%
58.4%
47.4%
40.9%
“IconsiderthecontentIsharepartofwhoIam"
“MyfriendsonFacebookcountonmetoshareinteresCngthings”
“MyfollowersonTwiierreadmytweetsandre‐tweetsforinfo”
“Myco‐workersfollowme,andreadmypostsandtweets"
38.7%
PeopleareengagedinSocialCura0onandseecontentpublishing,linking,andre‐twee0ngasakeypartoftheir
emergingDigitalIden0ty.
Conclusion:
FILTERINGTHEFLOOD.
FILTERINGTHEFLOOD.
Conclusions:
Thevolumeofrawdatacomingatushasincreasedmorethan50%inthepast12months.Asmoredigitaldevicesandsocwareservicesproliferate,thevolumeofdataandspeedofincreasewillgrowexponenCally.
Peoplehavereachedtheircapacitytomanagedata,impacCngfamily,friends,producCvity,andevensleep.AlgorithmicsoluCons(beierspamfilters,smartersearch,moreconnecteddevices)willinfactexpandtheproblem,creaCngmoreundifferenCateddata.
Humandatamanagement,sharedandcommunityfiltering,andpersonalrecommendaConswillfulfillindividualsDigitalIdenCtyascontentcurators–whileallowingcontentconsumersto‘surf’less,andconsumecuratedcontentdeliveredtothembytrustedsources.
FILTERINGTHEFLOOD.
AbouttheAuthor:
RosenbaumcreatedMTV'sgroundbreakinguser‐generatedseriesMTVUNfiltered,apre‐webtelevisionprojectthathandedcamerastoyoungstorytellers.SincethatCmehehasbuiltacareerfinding,organizing,andcontextualizingstories.Rosenbaum'sworkinmediaincludesfilmmakingworkasanEmmyAwardwinningdocumentaryfilmmaker.Hisfilm“7DaysInSeptember”gatheredmorethan500hoursofvideoaround9/11–creaCngacuratedjourneythroughtheeyesof28filmmakersandciCzenstorytellers.
Rosenbaum'svisionofcuraConisthesubjectofhisbookCura0onNa0on(McGrawHill/Spring2011)engageswithmorethan60thoughtleadersandcompaniestohelpexploreanddefinethepowerofCuraConforBrands,Media,andConsumers.
Today,RosenbaumcallsCuraConthe“NewMagic”oftheconnectedworld–fixingthesignaltonoiseproblem,andmakingtheworldcontextualandcoherentagain.
StevenRosenbaum‐Author:CuraConNaCon.Steveninanentrepreneur,filmmaker,andcurator.AstheCEOoftheweb'slargestVideoCuraConPlauorm,Magnify.net‐gain.heprovidesarealCmecuraConsoluConthatpowersmorethan86,000sites,includingNYMagazine,NewYorkMagazine,Mediaite,andTheWeek.com.Increasingly,crated.contentispoweringecommerce,brands,andorganizaConslikePatagonia,NaConalWildlifeFederaConandRocaWear
FILTERINGTHEFLOOD.
FormoreinformaConcontact:
MerylMoss:
DinaWhite:
MerylL.MossMediaRelaCons203‐226‐[email protected]
DinaWhiteINTEGRATEDPRNewYorkOffice516‐234‐0840917‐226‐8366dina@integrated‐pr.com
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