Mad MoneyDadV

Marketers traditionally targeted Moms

But today’s Dads are important

51% Of Dads are primary grocery

shopper

Yahoo http://yhoo.it/tfIcco

Dads are not impulse shoppers!

2/3 compare prices47% browse for deals

64% make shopping list

SuperMarkete News http://bit.ly/14TO1oJ

Dads are primary decision makers!

60% for CPG products43% for child / baby products

Yahoo http://yhoo.it/tfIcco

Are you marketing against men?

Jeannie ChanA passionate marketer, fueled by intellectual curiosity and caffeine.

www.CuriousMarketeer.com

www.linkedin.com/in/chanj

Twitter: @jeannie_chan