Mad Dad money
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Mad Money Dad V
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Marketers have long targeted women. But a new powerful segment is emerging - men, most notably dads.
Transcript of Mad Dad money
![Page 1: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/1.jpg)
Mad MoneyDadV
![Page 2: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/2.jpg)
Marketers traditionally targeted Moms
![Page 3: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/3.jpg)
But today’s Dads are important
![Page 4: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/4.jpg)
51% Of Dads are primary grocery
shopper
Yahoo http://yhoo.it/tfIcco
![Page 5: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/5.jpg)
Dads are not impulse shoppers!
![Page 6: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/6.jpg)
2/3 compare prices47% browse for deals
64% make shopping list
SuperMarkete News http://bit.ly/14TO1oJ
![Page 7: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/7.jpg)
Dads are primary decision makers!
![Page 8: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/8.jpg)
60% for CPG products43% for child / baby products
Yahoo http://yhoo.it/tfIcco
![Page 9: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/9.jpg)
Are you marketing against men?
![Page 10: Mad Dad money](https://reader033.fdocuments.in/reader033/viewer/2022061219/54b954504a7959ea778b4579/html5/thumbnails/10.jpg)
Jeannie ChanA passionate marketer, fueled by intellectual curiosity and caffeine.
www.CuriousMarketeer.com
www.linkedin.com/in/chanj
Twitter: @jeannie_chan