Post on 06-Aug-2015
Insight InterruptedWho and what is disrupting the traditional Insight function?
www.pwc.com
Nick CoatesLynne Bailey Simon Lidington
PwC
Introduction
2
PwC
Interrupting Insight
3
PwC
Goodbye middlemanHello Uber
4
PwC
The bank of crowdCrowdfunding and crowdsourcing
£4.4bn
Huge disruptor to the finance industry
5
In the UK in 2015 alone
PwC
The bank of crowdCrowdfunding and crowdsourcing
6
“…the process of raising money online brings great marketing benefits and consumer insights, says Luke Lang, co-founder and CMO of Crowdcube…”
PwC
Airbnb takes over the world
7
http://graphics.wsj.com/how-airbnb-is-taking-over-paris/
PwC
Video killed the radio starAnd is now centre stage
8
PwC
What does this all mean?
9
PwC
"I have seen a massive abuse of data in my career …strategy and data can be a fantastic foundation for creativity…The problem is that at many companies you don’t get very talented people using data; they use data like a sledgehammer against creativity. And that’s heartbreaking."
10
Airbnb CMO Jonathan Mildenhall
PwC
Simon’s story
11
PwC
The PwC story
25
PwC
Background
26
PwC
2005Market research
27
PwC
2008Market Insights
28
PwC
2010Market Intelligence
29
PwC
2011Market Intelligence 2.0
30
PwC
2012Market Information
31
PwC
2013Market Information 2.0
32
PwC
August 2015Business Intelligence
33
PwC
Your turn
34
June 2015
PwC
Thank you
35
June 2015
Thank you...
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