Lynne Bailey & Simon Lidington
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Insight Interrupted Who and what is disrupting the traditional Insight function? www.pwc.com Nick Coates Lynne Bailey Simon Lidington
Transcript of Lynne Bailey & Simon Lidington
Insight InterruptedWho and what is disrupting the traditional Insight function?
www.pwc.com
Nick CoatesLynne Bailey Simon Lidington
PwC
Introduction
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PwC
Interrupting Insight
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PwC
Goodbye middlemanHello Uber
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PwC
The bank of crowdCrowdfunding and crowdsourcing
£4.4bn
Huge disruptor to the finance industry
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In the UK in 2015 alone
PwC
The bank of crowdCrowdfunding and crowdsourcing
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“…the process of raising money online brings great marketing benefits and consumer insights, says Luke Lang, co-founder and CMO of Crowdcube…”
PwC
Airbnb takes over the world
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http://graphics.wsj.com/how-airbnb-is-taking-over-paris/
PwC
Video killed the radio starAnd is now centre stage
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PwC
What does this all mean?
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PwC
"I have seen a massive abuse of data in my career …strategy and data can be a fantastic foundation for creativity…The problem is that at many companies you don’t get very talented people using data; they use data like a sledgehammer against creativity. And that’s heartbreaking."
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Airbnb CMO Jonathan Mildenhall
PwC
Simon’s story
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PwC
The PwC story
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PwC
Background
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PwC
2005Market research
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PwC
2008Market Insights
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PwC
2010Market Intelligence
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PwC
2011Market Intelligence 2.0
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PwC
2012Market Information
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PwC
2013Market Information 2.0
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PwC
August 2015Business Intelligence
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PwC
Your turn
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June 2015
PwC
Thank you
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June 2015
Thank you...
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