Post on 16-Jul-2015
Using the Web to Expand Your Audience LWVC Leadership Council 2014
Using the Web to Expand Your Audience
How to take advantage of your most valuable communication asset.
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LWVC Leadership Council 2014Using the Web to Expand Your Audience
Who used a mobile device today?
photo: Erik Tjallinks https://www.flickr.com/photos/eriksimages/7663856854
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Last minute research takes place on mobile devices…
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photo: Josh Thompson https://www.flickr.com/photos/joshmt/2245007197
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Getting there:
1. Good writing
2. Accessible content
3. Sharability
LWVC Leadership Council 2014Using the Web to Expand Your Audience
1. Meaningful Titles and Headings
http://chillco.com/blog/5-tips-writing-web
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
2. Most important sentence first
http://chillco.com/blog/5-tips-writing-web
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
3. Short paragraphs
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
4. Lists
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
pdf icon: Mimooh http://commons.wikimedia.org/wiki/File:Pdf_by_mimooh.svg
LWVC Leadership Council 2014Using the Web to Expand Your Audience
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Sharable Contentphoto: Esther Vargas https://www.flickr.com/photos/esthervargasc/9657863733
LWVC Leadership Council 2014Using the Web to Expand Your Audience
People share stories in which they feel invested
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http://chillco.com/blog/engaging-social-media
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Potential Members Galore!
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photo: Kris Krug https://www.flickr.com/photos/kk/6863172432