LWVC Leadership Council 2014 - Using the Web to Expand Your Audience
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Using the Web to Expand Your Audience LWVC Leadership Council 2014 Using the Web to Expand Your Audience How to take advantage of your most valuable communication asset. 1
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Transcript of LWVC Leadership Council 2014 - Using the Web to Expand Your Audience
Using the Web to Expand Your Audience LWVC Leadership Council 2014
Using the Web to Expand Your Audience
How to take advantage of your most valuable communication asset.
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LWVC Leadership Council 2014Using the Web to Expand Your Audience
Who used a mobile device today?
photo: Erik Tjallinks https://www.flickr.com/photos/eriksimages/7663856854
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Last minute research takes place on mobile devices…
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photo: Josh Thompson https://www.flickr.com/photos/joshmt/2245007197
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Getting there:
1. Good writing
2. Accessible content
3. Sharability
LWVC Leadership Council 2014Using the Web to Expand Your Audience
1. Meaningful Titles and Headings
http://chillco.com/blog/5-tips-writing-web
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
2. Most important sentence first
http://chillco.com/blog/5-tips-writing-web
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
3. Short paragraphs
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
http://chillco.com/blog/5-tips-writing-web
4. Lists
Good Writing:
LWVC Leadership Council 2014Using the Web to Expand Your Audience
pdf icon: Mimooh http://commons.wikimedia.org/wiki/File:Pdf_by_mimooh.svg
LWVC Leadership Council 2014Using the Web to Expand Your Audience
PDFs on mobile…
LWVC Leadership Council 2014Using the Web to Expand Your Audience
LWVC Leadership Council 2014Using the Web to Expand Your Audience
LWVC Leadership Council 2014Using the Web to Expand Your Audience
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Sharable Contentphoto: Esther Vargas https://www.flickr.com/photos/esthervargasc/9657863733
LWVC Leadership Council 2014Using the Web to Expand Your Audience
People share stories in which they feel invested
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http://chillco.com/blog/engaging-social-media
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Potential Members Galore!
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photo: Kris Krug https://www.flickr.com/photos/kk/6863172432
LWVC Leadership Council 2014Using the Web to Expand Your Audience
OK, now what?
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LWVC Leadership Council 2014Using the Web to Expand Your Audience
Let’s talk.
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LWVC Leadership Council 2014Using the Web to Expand Your Audience
Come see our demo18
LWVC Leadership Council 2014Using the Web to Expand Your Audience
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Come see our demo
LWVC Leadership Council 2014Using the Web to Expand Your Audience
Thank You!League Easy Web Discovery Project
Tommy [email protected]
Rain Breaw [email protected]
We welcome your feedback and questions!
Resources: http://chillco.com/blog/lwvc-council-2014
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