LSA|14: Local's Coming Data Revolution

Post on 10-May-2015

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This LSA|14 session took a look at the impact of big data on brick-and-mortar retail, how local data is transforming the consumer journey, and insights and strategies to reach an always-connected local consumer.

Transcript of LSA|14: Local's Coming Data Revolution

Local’s Coming Data RevolutionLSA|14

Huntington Beach, CA

@ 2014 Hyperlocal Industries LLC. #LSA14 @stevenhjacobs

$4.2 Trillion in

In-Store/OfflineRetail Spend

$.19Trillion in

EcommerceRetail Spend

$4.4 Trillion in U.S. Retail Spend

95% ‘Local’ 5% Online

The majority of commerce happens locally.

@ 2014 Hyperlocal Industries LLC. @stevenhjacobs

Source: U.S. Dept. of Commerce

#LSA14

There are 9 billion connected devices in

the world today...

That will jump to 50 billion by 2020.

9 bi

llion

50 b

illio

n 33% C

AGR

Source: Cisco

@ 2014 Hyperlocal Industries LLC. @stevenhjacobs#LSA14

BUSINESSES who sell

goods and services locally

These devices generate information about each part of the local marketplace, with data about consumers (demand), businesses (supply), and transactions (exchange)

Demand SupplyCONSUMERS

who buy goods and

services locally

Exchange

@ 2014 Hyperlocal Industries LLC. @stevenhjacobs#LSA14

Supply

The local marketplace is just getting this information.

@ 2014 Hyperlocal Industries LLC. @stevenhjacobs#LSA14