LSA|14: Local's Coming Data Revolution
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Local’s Coming Data Revolution LSA|14 Huntington Beach, CA @ 2014 Hyperlocal Industries LLC. #LSA14 @stevenhjac obs
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This LSA|14 session took a look at the impact of big data on brick-and-mortar retail, how local data is transforming the consumer journey, and insights and strategies to reach an always-connected local consumer.
Transcript of LSA|14: Local's Coming Data Revolution
Local’s Coming Data RevolutionLSA|14
Huntington Beach, CA
@ 2014 Hyperlocal Industries LLC. #LSA14 @stevenhjacobs
$4.2 Trillion in
In-Store/OfflineRetail Spend
$.19Trillion in
EcommerceRetail Spend
$4.4 Trillion in U.S. Retail Spend
95% ‘Local’ 5% Online
The majority of commerce happens locally.
@ 2014 Hyperlocal Industries LLC. @stevenhjacobs
Source: U.S. Dept. of Commerce
#LSA14
There are 9 billion connected devices in
the world today...
That will jump to 50 billion by 2020.
9 bi
llion
50 b
illio
n 33% C
AGR
Source: Cisco
@ 2014 Hyperlocal Industries LLC. @stevenhjacobs#LSA14
BUSINESSES who sell
goods and services locally
These devices generate information about each part of the local marketplace, with data about consumers (demand), businesses (supply), and transactions (exchange)
Demand SupplyCONSUMERS
who buy goods and
services locally
Exchange
@ 2014 Hyperlocal Industries LLC. @stevenhjacobs#LSA14
Supply
The local marketplace is just getting this information.
@ 2014 Hyperlocal Industries LLC. @stevenhjacobs#LSA14
