© Constant Contact 2014

Harness the Power of MobileEmail Marketing in a Multi-Device Era

Authorized Local Expert, Constant Contact

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Lisa PerryPerry Productions

Social Media Marketing

lisa@perryproductions.com

facebook.com/perryprosmm

@perryprosmm

65%of emails are opened on a mobile deviceSource: Litmus

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Why are we here today?Mobile internet usage is growing fast

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Creating content with and for mobile

Is Email Still King?

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Why are we here today?Mobile internet usage is growing fast

The average person looks at their phone 150 times per daySource: PhoneArena.com

Work more effectively

Consumers are finding yourbusiness

Do things faster and smarter

What is Mobile Marketing?

Why is mobile so important for small businesses?

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Engagement is…

7 touches to a prospect to become a customer, member or client.

The average user deems only 14% of their emails as “must read now”

Email can be exhausting; how do we change that?

ENGAGEMENT

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Mobile activities for small businessesSmall, quick tasks are a great fit

Createnewsletters with mobile

in mind

Post to social media

Check your reports

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Mobile Email Marketing

Priorities for Emails with Mobile in Mind

Subject LineTeaser LineFrequencyCouponsFacebook PromosEvent Registration

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Mobile Email Marketing

Best Practices: Subject LinesBe bright

Have fun!Allusions: “49 Other Shades, You Might Have Missed Out On”

Alliteration: “Simple Steps to Saving Money”

Chunking “The Few. The Proud. The Marines.”

Include numbersCapitalizationUse the words: YOU or YOUR

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Mobile Email Marketing

Use Teaser TextMobile Devices

First lines of text display as the teaser text

Provides additional content that allude to what you are providing in your email

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Mobile Email Marketing

Best Practices: FrequencyDays

Tuesday-Thursday generallyRecent surveys show Mondays may be a new favorite

Time of Day10 a.m. – 2 p.m.23.63% of email opens occur within the first hour after delivery.

FrequencyTwice a month (average) Could vary based off of segments and type of email

Drive action with mobile marketing

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70%want mobile couponsSource: SocialMediaToday.com

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A marketing effort associated with Facebook and other social networks, where you drive customers to take advantage of an offer and specific call to action.

Drive action with mobile marketing

Offers and promotions

Facebook promotion

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Deals allow customers of your business to enjoy a product or service at a discount.

Drive action with mobile marketing

Offers and promotions

Local deal

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A digital coupon that’s sent to your email list, is an “open” offer, doesn’t require a prior purchase, and is easily shared via social media.

Drive action with mobile marketing

Offers and promotions

Trackablecoupon

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InvitationsRegistration formsTickets and check-inOnline payment

Drive action with mobile marketing

Events

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80%of users deleteemail that doesn’t look good on mobile.Source: Blue Hornet

30%of users unsubscribefrom email lists after receiving mobile email that doesn’t look good.Source: Blue Hornet

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Mobile friendly emailsAvoid too much text

Avoid multiple columns

Avoid tiny fonts

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Mobile friendly emailsLess text is more

Keep it simple with a single column

Large fonts are legible

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Mobile friendly emailsAvoid large, off-screen image sizes

Don’t make calls to action hard to find or read

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Mobile friendly emailsUse clear and easy calls to actionSize images to fit

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Send a test email to your smartphoneSend it to a targeted listCheck your results

Creating content with and for mobile

Mobile Email Strategy

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Take advantage of mobile

Tools to expand your list

Text to Join™ from Constant Contact

TXT

Scan to Join™from Constant Contact

Exclusive Offers for Today’s Attendees

Offer Ends July 31, 2015

*This promotion (the "Promotion") begins on July 20, 2015 at 12:01 a.m., Eastern Time ("ET") and ends on July 31, 2015 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers purchase (i) the Email or Email Plus level of Constant Contact, during the Promotion Period, they will receive a discount of 40% off of such purchased product(s) for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and either enter the applicable promo code during check out by 11:59 p.m., ET, on July 31, 2015 or call a Constant Contact sales representative and mention this offer by 5:00 p.m., ET, on July 31, 2015. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contactterms and conditions.

Mobile Friendly Email Template Design

$99 $79Email lisa@perryproductions.com today!

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Thank You!• Available to speak to groups• Small group workshops• One-on-one consultations• Strategic email marketing• Social media marketing• Website developmentLisa PerryPerry Productions, 704-788-2949lisa@perryproductions.com