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LSA Bootcamp Austin: Welcome & Opening Remarks
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Transcript of LSA Bootcamp Austin: Welcome & Opening Remarks
![Page 1: LSA Bootcamp Austin: Welcome & Opening Remarks](https://reader031.fdocuments.in/reader031/viewer/2022020301/58eb732a1a28ab38408b4691/html5/thumbnails/1.jpg)
LSABootcamp.com
Welcome to B-Camp
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• What is LSA?
• What are we trying to accomplish?
• Our agenda
• Some data about your peers
• How to get the most out of today
Overview
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LSA stands for “local search association”
A trade association based in Michigan of 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
About LSA
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Thanks to Local Partners
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Companies in the Room
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What Are We Trying to Do?
Access to information/companies
Practical advice
Educational environment
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Building a Successful Digital Marketing Strategy
Maximizing ROI: Making the Most of a Limited Budget
Digital Presence and SEO Fundamentals
Taking Control of Your Online Reputation
Mobile Marketing: What You Need to Know
Email Marketing in a Multi-Device Era
Social Media Strategies for Time-Starved Entrepreneurs
Boost Your Business with Local Video
How to Hire a Digital Marketing Vendor
Expert Q&A: All Your Questions Answered
The Program Today
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Totally in control, self-confident
Still finding your way OMG!
Which One Is You?
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Source: LSA survey of SMBs, October 2015
Digital Savvy?
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Source: LSA survey of SMBs, October 2015
Working with 3rd Parties?
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Source: LSA survey of SMBs, October 2015
Growth AmbitionsHow much do you want to grow?
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Multiple Screens…
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Digitally Influenced Offline Commerce
Source: US Census Bureau (2015), World Bank (2015), Greg Sterling estimates based on Bureau of Economic Analysis, Census Bureau Data (2015)
At least $10-$12 Trillion influenced by internet (incl. mobile)
Total US GDP $17+ Trillion
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66.6 7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More Media Used Today
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40%
37%
33%
21% Not Enough Time
Not Enough Knowledge orExpertise
Ad Budget Not Large Enough
Not Enough Resources to HireDedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise
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“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Wish List
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New Online Resource
MarketingBitz.com
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Demystify Digital Marketing
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MarketingBitz.com
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• Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
To Get Most From Today
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SurveyiPad Mini 4 Drawing
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LSABootcamp.com