Looking Good in PrintLinda Rhodes

Virginia ConferenceDirector of Communications

Printwhat?

NewslettersWorship bulletins

BrochuresAdvertisingDirect Mail

Flyers

Why do it?

Develop Mission Statement Mission StatementGoals and objectivesTarget audiences

Key elements:1. Content2. Appearance3. Production4. Distribution

1. Content:

1. Content:a. Hard news

1. Content:a. Hard newsb. Features

1. Content:a. Hard newsb. Featuresc. Editorial/Opinions

1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columns

1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendar

1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendarf. Fillers

Writing Style:

Writing Style:1. Conversational

Writing Style:1. Conversational2. Simple, direct sentences

Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H

Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice

Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid

Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style

Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms

Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms8. Inclusive language

2. Appearance:

2. Appearance:a. Page size

2. Appearance:a. Page sizeb. Number of pages

2. Appearance:a. Page sizeb. Number of pagesc. Paper

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flag

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular items

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Folios

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contents

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contentsh. Typeface

Objective is to make iteasy to read.Help directthe reader

Principles of Layout/Design:

Principles of Layout/Design:1. Contrast

Principles of Layout/Design:1. Contrast2. Repetition

Principles of Layout/Design:1. Contrast2. Repetition3. Alignment

Principles of Layout/Design:1. Contrast2. Repetition3. Alignment4. Proximity

Layout:

Layout:1. Simple, not boring

Layout:1. Simple, not boring2. Same thing in same place

Layout:1. Simple, not boring2. Same thing in same place3. Column width

Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces

Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art

Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast

Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast7. Consistency

Newsletter No-No’s

1. Never underline typeset text 

Newsletter No-No’s

2. AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.

 

Newsletter No-No’s

3. Don’t put two spaces after a period.

 

Newsletter No-No’s

4. Don’t use so many different type faces in ONE newsletter that it looks like a cut-and-paste ransom note!

Stick to one or two type faces.Get variety with bold, condensed and italic versions of the same type face.

 

Newsletter No-No’s

5. NEVER print body copy in color. (Limit printing headlines in color.)

Better use of color is for rules, bullets, line art, masthead, logo, etc.

 

Newsletter No-No’s

6. Don’t overuse tints and screens. Make sure copy can be read through any screen. 

Newsletter No-No’s 7. Don’t run text over artwork or graphicsBecause it’s hard to read!!!

Newsletter No-No’s 8. Avoid naked copy

Newsletter No-No’s 9. Don’t bump boxes …… or multi-column headlines

Newsletter No-No’s 10. Don’t go gray …

… Break up type with Graphics/photos Subheads Drop caps Bullets Rules Boxes Screens

Newsletter No-No’s 11. Avoid too small headlines

Should be significantly largerthan body text

Not all same size More important = larger

(top of page)

Newsletter No-No’s 12. Avoid label headlines

Need subject, action verb

 

 

 

 

3. Production:a. Computer softwareb. Reproductionc. Paper

UMC.org/NewsinPews

News in PewsUnited Methodist News Service News Desk

(615) 742-5470newsinpews@umcom.org

4. Distribution:a. Frequencyb. Timelinessc. Pick up/deliver

E-NewsletterConstant Contact

www.constantcontact.com(866) 876-8464

E-NewsletterMail Chimp

www.mailchimp.com

Other resources: www.UMCom.org/RethinkChurch

www.UMCom.org/RethinkChurch

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