Looking for Information Vacuums

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"Looking for Information Vacuums" - Social Media and Countering Disinformation. Presented at the NATO STRATCOM Conference, Split, Croatia, 07 October 2014.

Transcript of Looking for Information Vacuums

@InfoOpsHQ

@InfoOpsHQ

"Looking for Information Vacuums"

07 October 2014

for

NATO STRATCOM Conference.Split,

Croatia.

@InfoOpsHQ

The views expressed by David during the following presentation

DOES NOT IN ANY WAYreflect the views of the:

United Kingdom,United Nations,

any National Governments,NATO (SFOR, KFOR, ISAF) etc

(the list is not exhaustive).

@InfoOpsHQ

Who am I?

Digital Storyteller

Thought Leader

Change Agent

Social Media Trainer

Digital Native

@InfoOpsHQ

@InfoOpsHQ

To be Successful in the(Digital)

Social Domain.

Transparency =

Believability =

Credibility

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Countering Dis-information.

1. It’s not enough to be socially active once a crisis emerges.

2. You need to have a voice beforehand.

3. NARRATIVE is the key.

4. A constant voice.

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Audience Segmentation is critical.

It’s not a “one size fits all” approach anymore!

Targeting with a long term view.

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You need to be

ENGAGINGin your new AO via social and regular

communications

BEFOREyou deploy on the ground.

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Plan Social Media

as an integral piece of yourfull spectrum model

just as you would with

Info Ops and PSYOP.

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Countering Dis-informationrequires:

Geographic,Cultural,

Psycho-socialand

Demographically nuanced,

ENGAGEMENT.

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Only through ongoing, long term broadcast on social will the

NARRATIVE stand up to insurgencies and terrorists.

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IMHO

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IS's flood of social rhetoric worked only because they filled an information vacuum.

- There was no other voice there.

No Coalition force was occupying the space.

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Narrative is key.

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The NARRATIVE must be:

Pre-existing, Audience segmented,

Targeted.

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The NARRATIVE

Fills the space to a degree where any attempt at incursion is easily identified early

on and combatted with an arsenal of Social/Cyber networking tools.

(Apps, bots, hacks, whatever your weapon of defence)

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In a Nutshell.

When conducting yourInformation Battle-space Estimate.

Look for the Information Vacuums

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Any Questions?

@InfoOpsHQ

twitter.com/infoopshq

facebook: InfoOpsHQ

email: david@infoopshq.com

www.infoopshq.com