Looking for Information Vacuums
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"Looking for Information Vacuums" - Social Media and Countering Disinformation. Presented at the NATO STRATCOM Conference, Split, Croatia, 07 October 2014.
Transcript of Looking for Information Vacuums
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"Looking for Information Vacuums"
07 October 2014
for
NATO STRATCOM Conference.Split,
Croatia.
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The views expressed by David during the following presentation
DOES NOT IN ANY WAYreflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
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Who am I?
Digital Storyteller
Thought Leader
Change Agent
Social Media Trainer
Digital Native
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To be Successful in the(Digital)
Social Domain.
Transparency =
Believability =
Credibility
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Countering Dis-information.
1. It’s not enough to be socially active once a crisis emerges.
2. You need to have a voice beforehand.
3. NARRATIVE is the key.
4. A constant voice.
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Audience Segmentation is critical.
It’s not a “one size fits all” approach anymore!
Targeting with a long term view.
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You need to be
ENGAGINGin your new AO via social and regular
communications
BEFOREyou deploy on the ground.
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Plan Social Media
as an integral piece of yourfull spectrum model
just as you would with
Info Ops and PSYOP.
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Countering Dis-informationrequires:
Geographic,Cultural,
Psycho-socialand
Demographically nuanced,
ENGAGEMENT.
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Only through ongoing, long term broadcast on social will the
NARRATIVE stand up to insurgencies and terrorists.
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IMHO
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IS's flood of social rhetoric worked only because they filled an information vacuum.
- There was no other voice there.
No Coalition force was occupying the space.
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Narrative is key.
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The NARRATIVE must be:
Pre-existing, Audience segmented,
Targeted.
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The NARRATIVE
Fills the space to a degree where any attempt at incursion is easily identified early
on and combatted with an arsenal of Social/Cyber networking tools.
(Apps, bots, hacks, whatever your weapon of defence)
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In a Nutshell.
When conducting yourInformation Battle-space Estimate.
Look for the Information Vacuums
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Any Questions?
