ONLINE ADVERTISING STRATEGYADV 420

By: Morgan Adams

Longchamp Paris Handbags Le Pliage (Folding) Monogram Bags

Target Audience Geographic Demographic

Target Audience Psychographics Behavioral

KPI Amount of sales PT on Longchamp site Analytics through Pinterest

Big Idea Monogram Stamping Feeling of uniqueness Casual and Classy

Tools & Tactics Blogs Celebrities

Tools & Tactics Pinterest Magazines Twitter

Budget Total $2.8 Million Dollars Agency Budget Digital Marketing Budget Google Ad Words

Resources

Scott Meerman David, The New Rules of Marketing & PR. Third Edition

Mehrabanand Cole, The New Media Driver’s Licence.