Post on 14-Apr-2017
How Retailers Are Increasing Sales
With Location Based Services
Customers today have freedom to check pricing online via their mobile phones. This is a major
disadvantage for retailers to increase sales. According to recent research by IDC, around 70%
of people check product prices on their phone and about 53% use their phones to look for
deals in the store. The same study also found that 20% of us make in-store purchases with our
smartphones. Clearly, mobility in-store drives revenues.
LOCATION INFORMATION IS USED FOR
15% are accessing
a competitor’s
site or app
15% are accessing a
retail store’s
mobile site or
application
70%of shoppers used a mobile phone
while in a retail store last holiday
season
GRAB THE FUTURE OF SHOPPING
by leveraging benefits of location based technologies
CONSUMER SHOPPING PATTERN
DRIVING & FINDING
DIRECTIONS
SHOPPING FOR
PRODUCTS & CHECK
PRICING
CHECK WEATHER &
NEWS UPDATES
LOCATION BASED TECHNOLOGIES
Type of Location
WiFi Positioning
System
Bluetooth Sensor Global Positioning
SystemWireless Carrier
Technology, consumer behavior and a variety of
business and industry imperatives are prompting
retail to adopt location-based services
OutdoorIndoor
Develop Location Based App For Your Business www.rishabhsoft.com
sales@rishabhsoft.com
69% of consumer electronics brands offer in-
store inventory checks on their mobile websites,
compared to 64% for store locators, and 10% for in-
store pickup
LOCATION BASED SERVICES IN RETAIL
56% of smartphone users would like to
receive location-based offers on their phones when
they are near a store, and 34% would like them through
mobile wallets
42% of US consumers see potential benefits
in sharing their locations with retailers via GPS, while
28% are willing to do so
38% of department stores offer links to store
locators in their paid mobile search results
- Consumer Electronics 2015
- IBM Study: The Say-Do Gap in the Online Shopping Customer Experience
- Mobile Coupon Users to Pass 1 Billion by 2019, Juniper Research Finds
- Department Stores 2015 from L2 Inc