How Retailers Are Increasing Sales

With Location Based Services

Customers today have freedom to check pricing online via their mobile phones. This is a major

disadvantage for retailers to increase sales. According to recent research by IDC, around 70%

of people check product prices on their phone and about 53% use their phones to look for

deals in the store. The same study also found that 20% of us make in-store purchases with our

smartphones. Clearly, mobility in-store drives revenues.

LOCATION INFORMATION IS USED FOR

15% are accessing

a competitor’s

site or app

15% are accessing a

retail store’s

mobile site or

application

70%of shoppers used a mobile phone

while in a retail store last holiday

season

GRAB THE FUTURE OF SHOPPING

by leveraging benefits of location based technologies

CONSUMER SHOPPING PATTERN

DRIVING & FINDING

DIRECTIONS

SHOPPING FOR

PRODUCTS & CHECK

PRICING

CHECK WEATHER &

NEWS UPDATES

LOCATION BASED TECHNOLOGIES

Type of Location

WiFi Positioning

System

Bluetooth Sensor Global Positioning

SystemWireless Carrier

Technology, consumer behavior and a variety of

business and industry imperatives are prompting

retail to adopt location-based services

OutdoorIndoor

Develop Location Based App For Your Business www.rishabhsoft.com

sales@rishabhsoft.com

69% of consumer electronics brands offer in-

store inventory checks on their mobile websites,

compared to 64% for store locators, and 10% for in-

store pickup

LOCATION BASED SERVICES IN RETAIL

56% of smartphone users would like to

receive location-based offers on their phones when

they are near a store, and 34% would like them through

mobile wallets

42% of US consumers see potential benefits

in sharing their locations with retailers via GPS, while

28% are willing to do so

38% of department stores offer links to store

locators in their paid mobile search results

- Consumer Electronics 2015

- IBM Study: The Say-Do Gap in the Online Shopping Customer Experience

- Mobile Coupon Users to Pass 1 Billion by 2019, Juniper Research Finds

- Department Stores 2015 from L2 Inc