Post on 10-Jun-2015
description
LL ESTTime comes to you…
DEMOGRAPHIC SEGMENT
AGE
Present Focus: Youth and Higher Income Class
Presently youth forms 65% of population
FUTURE FOCUS: KIDS CORPORATE TECH FREAKS
AFFLUENCEHIGHER
MIDDLE
HIGHER
MIDDLE
LOWER
In future Middle class will grow by 10%.
GEOGRAPHIC DISTRIBUTION
METRO CITIES 2- TIER CITIES
SOCIOCULTURE
WOMEN WORKFORCE
Literacy Rate of women in India is 54.5%. The no. of working women is increasing.
Increased purchasing power .
Potential market.
Traditionally – used only for watching
time.
Modern – used as a style statement, as accessories also.
TRADITION v/s MODERN
ECONOMIC
SEGMENT
EMPLOYMENT Setup Manufacturing plants in remote
areas to provide employment.
It will create the VICIOUS CIRCLE.
INCREASING GDP The GDP of India is increasing
( Presently it is 7.9%)
Purchasing power has increased drastically.
Huge potential market for our product.
TECHNOLOGY
TECHNOLOGY SMS TECHNOLOGY
HI-TECH HEART MONITOR WATCHES
FEATURES REMINDERS MP3 PLAYER AND FM CAMERA IP VERSION 06
GLOBAL SEGMENT
GOING GLOBAL Blend of traditional INDIAN STYLE with
the MODERN TRENDS.
Increase of watch market in future
GERMANY 28.6%
FRANCE 22.8%
SPAIN 21.3%
TAIWAN 18.4%
INDIA 89.3%
SEGMENT POSITIVE
NEGATIVE NEUTRAL
DEMOGRAPHIC
AGE YES
AFFULENCE YES
G.DISTRIBUTION
YES
SOCIO-CULTURAL
WOMEN WORKFORCE
YES
MODERNISATION
YES
ECONOMIC EMPLOYMENT YES
GDP YES
TECHNOLOGY YES
GLOBALISATION
YES
INDUSTRY
ANALYSISOF
LLEST
PORTER’S 5 FORCE MODEL
Threat ofnew entrants
Bargaining power of buyers
Bargaining power of suppliers
Threat ofSubstitute products
and services
PRESENT COMPETITORS IN THE MARKET
TitanRadoRolexOmegaCitizenEspirit
Click icon to add picture
MARKET SHARE OF OUR COMPETITORS
29
16
1
13
6
9
16
Sales
TitanCitizenRolexOmegaRadoEspiritllest(expected)
THREATS Any slight reduction in the prices. New and innovative products of
competitors Attractive advertisements
These factors can help the competitors to attract our
customers
SUPPLIERSRAW MATERIALS SUPPLIERS OTHER OPTIONS
PLASTIC Jain Plastics, New DelhiM.G. Polyblends, Delhi
Karan Polymers Ltd, Delhi
GEMS Ghoshi Exports, JaipurB.M. Vaibhav Creations, Jaipur
K.K. Gems Pvt Ltd, P.D. Gems Jaipur
SILVER Ghoshi Exports, Jaipur
Dhruv Gems And Ornamental,Jaipur
GOLD Ghoshi Exports, Jaipur
Dhruv Gems And Ornamental,Jaipur
MICROCHIPS Chipssilicon, Pune
LED and BATTERIES Intelux Electronics Pvt Ltd, Mumbai
Continental Device India New Delhi
LEATHER Paris Leather Co. Delhi
Lakshmi Leather Co, New Delhi
Number of suppliers in the market for the raw material is large
They can’t exert power to raise the prices of the raw material as we can easily shift to other suppliers.
BUYERS LLEST YUVA: Higher bargaining power. They have many options. SO YOUTH CAN EASILY SHIFT TO OTHER
BRANDS
LLEST STYLE: Elites are particular about
their choice. They are brand consciousSO THEY DON’T EASILY SHIFT TO OTHER
BRANDS
SUBSTITUTES……….
MOBILE PHONES (FEATURES) MP3 PLAYERS CAMERA LOOKS GOOD INTERNET APP.
BUT WATCHES MAKE A FASHION
STATEMENT AND EASY TO CARRY.
SO IT HAS A NEUTRAL EFFECT ON OUR SALES
THREATS FROM NEW ENTRANTS
No government regulations. Easy for any new company to enter
Differentiation can be done through Branding, style, fashion, variety.
Easy for any new company to enter
High capital requirement. The only factor which can restrict
the new entrant in the market.
ACCORDING TO THESE FACTORS,
ANY NEW COMPANY CAN EASILY ENTER THE MARKET
AND CAN AFFECT THE PROFITABILITY OF OUR
COMPANY.
SUMMARYFACTORS THREAT
COMPETITORS YES
NEW ENTRANTS YES
SUPPLIERS NO
BUYERS YES
SUBSTITUTES NEUTRAL