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LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
LIVERTISING #14.3
Always ON1
#7
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
HOW HAS YOUR TARGET CHANGED?
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search
share
organize
broadcast
get creative
react
mobile
WWW.LIVERTISING.NETLIVERTISING - IHECS - BRUSSELS - 2014 4
#7
People are ALWAYS ON
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How important is MOBILE here
and now?
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
HOW IMPORTANT IS MOBILE?
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http://youtu.be/Nwwq3l39lqk
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Diffusion of Diffusion of InnovationInnovation
Everett Rogers (1962)Everett Rogers (1962)
Diffusion of Diffusion of InnovationInnovation
Everett Rogers (1962)Everett Rogers (1962)
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Where are the priorities?
WWW.LIVERTISING.NETLIVERTISING - IHECS - BRUSSELS - 2014 25
Mobile Mobile optimizationoptimization
Mobile Mobile optimizationoptimization
SocMed SocMed engagementengagement
SocMed SocMed engagementengagement
Connected TVConnected TVConnected TVConnected TV
Viral marketingViral marketingViral marketingViral marketing
SocMed SocMed analyticsanalyticsSocMed SocMed analyticsanalytics
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Why mobile optimisation
?
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http://bit.ly/1g7yhpo
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What is the mobile’s impact?
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Does the Belgian
advertiser realise this?
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Does Belgium really lag behind?
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Mobile First DesignWhy it’s great and why it
sucks
I spent a year and a half attempting to reduce a
massive, complex social networking website into a handheld, touch-screen form factor.My goal was initially just to make a mobile
companion for the facebook.com mothership, but once I got comfortable with the platform I became convinced it was possible to create a
version of Facebook that was actually better than the website!
http://joehewitt.com/2010/01/28/ipad
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
WHAT IS THE MOBILE CONTEXT?
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LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
SPECS
CONNECT
USAGE
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SCREEN
LOCATION
TIME
SIZE
HTTP REQUESTS
SNORKELING
USAGE
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
SPECS
CONNECT
USAGE
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SCREEN
SIZE
CONTEXT
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
SCREEN USABILITY
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http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/
http://www.lukew.com/ff/entry.asp?1649=
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
SPECS
CONNECT
USAGE
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SCREEN
LOCATION
TIME
SIZE
HTTP REQUESTS
SNORKELING
CONTEXT
IS MOBILE AFFECTING WHEN WE READ?
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1/is-
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p:/
/read
itla
terl
ist.
com
/blo
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1/0
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p:/
/read
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p:/
/read
itla
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ist.
com
/blo
g/2
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1/0
1/is-
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-w
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-we-r
ead
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WWW.LIVERTISING.NETLIVERTISING - IHECS - BRUSSELS - 2014 57 htt
p:/
/read
itla
terl
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com
/blo
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1/is-
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-we-r
ead
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GOING FROM
CONSTRAINTSTO
CAPACITIES
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CASE: NEAREST TUBE
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MAKING USE OF YOUR POSITION
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http://youtu.be/ps49T0iJwVg
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WHAT ARE MOBILE CAPABILITIES?
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LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
WHAT ARE THE MOBILE CAPACITIES?
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gps
accelerometer
touchscreen
gyroscope
nfc
proximity
ambient light
double cam
+ mike
NATIVE APPOR
MOBILE
SITE?
philosophy
monetization
accessibility
visibilitydevelopm
entpopularity
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DESKTOP MOBILE
TOUCH AND ACCELEROMETER
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INSTAPAPER
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GEO LOCATION: GLYMPSE
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LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
SKETCH A SEARCH
USING TOUCH
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HTTP://WWW.WEBPRONEWS.COM/YAHOO-LAUNCHES-NEW-SEARCH-APPS-FOR-IPHONE-2010-03
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LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
MAC OS X OR ANDROID?
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MAC OS X OR ANDROID?
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http://en.wikipedia.org/wiki/Usage_share_of_operating_systems
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
MAC OS X OR ANDROID?
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LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
MAC OS X OR ANDROID?
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http://en.wikipedia.org/wiki/Usage_share_of_operating_systems
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
MAC OS X OR ANDROID?
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http://bit.ly/1g7CmKq
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
MAC OS X OR ANDROID?
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NOW, WHAT NEXT?
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
WHAT ARE MOBILE CAPABILITIES?
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WHAT IS THE NEXT STEP?
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HOW DOES GGLASS WORK?
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HOW DOES GGLASS WORK?
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WHAT CAN YOU DO WITH GGLASS?
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Does this mean “death of traditional
media?”
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ShowroomingShowrooming
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MOBILE ON THE POS
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http://bit.ly/Nsew1K
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MOBILE AS A WALLET
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http://youtu.be/g8h_i8qv1FY
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FRICTION
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REMOVING FRICTION?
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http://bit.ly/Nsfw6d
Souktek’s Jobseek
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BIG BIG DATA
LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET
HOW HAS YOUR TARGET CHANGED?
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search
share
organize
broadcast
get creative
react
mobile