Post on 16-May-2015
description
Listening for
opportunities
on twitter
from the annals of @AdBroad
true twitter tales from @Adbroad
The four stages of twitter:
as diagnosed by @ jasonhiner
true twitter tales from @Adbroad
1. Incredulity
true twitter tales from @Adbroad
Futureman, courtesy Dave Wilkie,
@jetpacks
2. Aha!
true twitter tales from @Adbroad
3. Hey, I’ve got something to
post!
true twitter tales from @Adbroad
4. Thinking in 140 characters
true twitter tales from @Adbroad
Your brand is being defined by what others are saying about it
14 % consumers trust recommendations from ads; 78% trust recs from friends
true twitter tales from @Adbroad
(or not saying about it) on multiple channels you can’t control
true twitter tales from @Adbroad
Business reputations that take years and millions of dollars to build can now be undone by a single tweet.
true twitter tales from @Adbroad
That’s why it’s so important to listen
true twitter tales from @Adbroad
Brand benefits of listening:
true twitter tales from @Adbroad
Discover evangelists who can rally crowds for you.
true twitter tales from @Adbroad
Increase brand equity by building reputation for being attentive.
true twitter tales from @Adbroad
true twitter tales from @Adbroad
Take advantage of unique opportunities to promote.
true twitter tales from @Adbroad
Do real time research.
true twitter tales from @Adbroad
There are lots of ways to search twitter.
true twitter tales from @Adbroad
Start with search.twitter.com
true twitter tales from @Adbroad
Google search tools
true twitter tales from @Adbroad
true twitter tales from @Adbroad
true twitter tales from @Adbroad
true twitter tales from @Adbroad
It matters less which tool you use, matters that you use one (or more)
true twitter tales from @Adbroad
What to search for:
• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses.
true twitter tales from @Adbroad
Don’t hide from bad news
true twitter tales from @Adbroad
Turn lemons
true twitter tales from @Adbroad
into lemonade
true twitter tales from @Adbroad
in customized flavors
true twitter tales from @Adbroad
The first tweet is the hardest
true twitter tales from @Adbroad
But it’s okay if your first post isn’t exactly right.
true twitter tales from @Adbroad
Have patience. Social media takes time. Like any relationship.
helen klein ross
@AdBroadhelenkleinross@gmail.com