Post on 20-Aug-2015
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Talent Solutions
Talent Brand Index
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Employer brand is top of mind for recruiting professionals
91%of employers plan to maintain or grow investment in employer brand
50%Savings in cost per hire is associated with a strong employer brand
LinkedIn can help you understand, measure and improve your employer brand
Up to
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved.
We first assess two important elements of your employer brand: Reach and Engagement
Talent Brand Reach
1,873,354 members
Talent BrandEngagement
264,362 members
Viewing employee profiles
Connecting with your employees
Researching company andcareer pages
Following your company
Viewing jobs and applying
Talent that’s familiar with you as an employer
Talent that is interested in you as an employer
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved.
Talent Brand Index can measure your employer brand
Talent Brand Reach
1,873,354 members
Talent BrandEngagement
264,362 members
What percent of people who know about you show an interest?
=Talent BrandEngagement
Talent BrandReach
Talent BrandIndex
Talent Brand Index
14%
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We can compare your Talent Brand Index vs. Peers
20%
17%
15%14%
11%
9%
Weaker employer brandEmployer of choice
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
4of 6
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Your Talent Brand Index varies across the functions you are looking to hire…
23%
18% 18%
15%13%
12%
Talent more difficult to engageTalent easiest to engage
InformationTechnology
Operations Marketing Media & Communication
Sales HumanResources
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 7
…and across the geographies where you have a presence
19%
15%
13%12%
11% 11%
Talent more difficult to engageTalent easiest to engage
UnitedStates
Canada Argentina India France United Kingdom
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 8
We can track how your Talent Brand Index progresses over timeLinkedIn can help you build your employer brand and accelerate your ability to attract top talent
March-12 April-12 May-12 June-12 July-12 August-1210%
11%
12%
13%
14%
15%
16%
17%
18%
12.6% 12.9% 13.2%13.7% 13.8% 14.1%