Talent brand workshop
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Transcript of Talent brand workshop
TALENT SOLUTIONS 4
72%
of all internet users are
active on social media 89%
of those between 18 and
29 years are social media
users
72%
of individuals aged 30 to 49
are engaged in social
media 71%
of users access social
media from a mobile
device
Our world tomorrow – the big picture statistics
LinkedIn: A global pool of talent
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
100M+ UNITED STATES
OF AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
15M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
2M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
5M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
350M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4M+ CHINA
TALENT SOLUTIONS
Evolving Language: The Emergence of Talent Brand
Your talent brand is the
highly social, totally public
version of your employer
brand that incorporates what
your talent – past, present
and potential - thinks, feels
and shares about your
company as a place to work.
TALENT SOLUTIONS
The beauty of talent brand is
you don’t need everybody to know
your name. Only the right people.
#talentbrand
“Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe
TALENT SOLUTIONS
Building the foundation of your Talent Brand Goals from your LinkedIn Career Page
Excite candidates about what’s happening at your company
Increase awareness of hiring at your company
Evangelize your company culture
Increase likelihood of candidate action
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TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 19
Automated and dynamic content LinkedIn does the work for you
Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you would like
the page targeted.
Embed a CheckIn Link on your Career Page Build your Talent Community
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Click here to join our Talent Community
TALENT SOLUTIONS
Let’s go live on the site and have a look together
TALENT SOLUTIONS
3 reasons why employer branding is important
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.