Post on 27-May-2015
description
LINKEDIN'S
AUDIENCE
YOUNG50%
are agedbetween 25-44
78% have received a
university degree or higher
EDUCATED83%
earn more than300.000 SEK
AFFLUENT
2IN5
1IN3
2IN5
hold manager positions or
above
COMPANIES MOST REPRESENTED BY SWEDISH MEMBERS ARE
LINKEDIN’S USERS IN SWEDEN ARE
PLATFORM ENGAGEMENT
BUSINESS TRAVELLERS
Socially responsible
say they trust the information they
receive on LinkedIn
84% 65%
89%
90%Early adopters More likely to be
leaders than followers
and..
63% 49% say LinkedIn helps them to facilitate
opportunities
When making informed business decisions more than
LinkedIn users in Sweden research and seek advice on professional networks
say LinkedIn helps them to drive results via business leads
have made at least 5 international trips for business in the past
12 months
1IN3...and more than
have spent over 15nights in a hotel for business purposes
Source - LinkedIn Swedish Member Data June 2013