Post on 15-May-2015
description
#LinkedInSuccess
LinkedIn’s Latest Updates to Help Your Business!
Live Webinar:!10/8/13 2pm EST/11am PST!!Speakers:!Lana Khavinson, Senior Product Marketing Manager, LinkedIn!Rebecca Corliss, Customer Marketing Manager, HubSpot!!!Ask your questions now at #linkedinsuccess
#LinkedInSuccess
HOUSE KEEPING NOTES!!!ü Webinar is being recorded and will be sent out
afterwards!
ü Interact with us on Twitter: ! ! ! ! #LinkedInSuccess!
ü Ask questions in the questions panel here!
#LinkedInSuccess
MEET YOUR EXPERTS:!
Lana Khavinson!Senior Product Marketing Manager,
LinkedIn!@LinkedInSMB!
Rebecca Corliss!Customer Marketing Manager,
HubSpot!@repcor!
#LinkedInSuccess
AGENDA!!1. It’s all About Content!
2. Company Pages!3. Analytics!
4. Sponsored Updates!
#LinkedInSuccess
View the full webinar here:!!!
IT’S ALL ABOUT CONTENT!
Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
#LinkedInSuccess
#CMworld @LinkedInMktg
60%
through decision making process
Discover
Explore
Select
Advocate
BUYER PROCESS
#LinkedInSuccess
#LinkedInSuccess
#LinkedInSuccess
LinkedIn has moved from a place to go for a job to “the” definitive professional publishing platform
6X More engagement with content vs jobs
+3MM Company Pages
200+ Influencers
1.3MM Publishers (Channels)
1.5MM Groups
SPONSORED UPDATES SPONSORED UPDATES
Professional
#LinkedInSuccess
Professional
Personal
#LinkedInSuccess
Professional
Personal
invest time
spend time #LinkedInSuccess
#LinkedInSuccess
1. Blog posts 2. Case studies 3. Resources for their job 4. Webcasts 5. How to videos
What do you post?
N
#LinkedInSuccess
1. Blog posts 2. Case studies 3. Resources for their job 4. Webcasts 5. How to videos
What do you post?
1. Company page 2. Personal page 3. SlideShare Presentations 4. Group discussions
Where do you post it?
N :
Marketers Audience
Content
#LinkedInSuccess
Marketers Audience Content Relationship
#LinkedInSuccess
#LinkedInSuccess
TODAY’S FOCUS:
Company Pages Sponsored Updates
COMPANY PAGE RECAP!
Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
#LinkedInSuccess
LINKEDIN COMPANY PAGE
#LinkedInSuccess
POSTING BEST PRACTICES
P Images
p Resources
l Short Copy
O Comment
#LinkedInSuccess
POSTING BEST PRACTICES
P Images
p Resources
l Short Copy
O Comment
#LinkedInSuccess
POSTING BEST PRACTICES
P Images
p Resources
l Short Copy
O Comment
#LinkedInSuccess
POSTING BEST PRACTICES
P Images
p Resources
l Short Copy
O Comment
ANALYTICS!
Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
#LinkedInSuccess ?
#LinkedInSuccess
#LinkedInSuccess
FIND YOUR COMPANY PAGE
#LinkedInSuccess
GET INTO ANALYTICS
#LinkedInSuccess
MARKETING BEST PRACTICE:
KNOW SPECIFIC RESULTS
#LinkedInSuccess
MARKETING BEST PRACTICE:
VIEW REACH AND ENGAGEMENT
#LinkedInSuccess
MARKETING BEST PRACTICE:
KNOW WHO INTERACTS WITH YOUR CONTENT
#LinkedInSuccess
WHY SHOULD YOU CARE?
SPONSORED UPDATES!
Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
#LinkedInSuccess
Have you used any of the following before on LinkedIn? A) Sponsored Updates B) LinkedIn ads C) Neither
#LinkedInSuccess
WHAT ARE SPONSORED UPDATES?
#LinkedInSuccess
WHY USE SPONSORED UPDATES?
#LinkedInSuccess
WHY USE SPONSORED UPDATES?
#LinkedInSuccess
TO CATCH EVERYONE UP…
#LinkedInSuccess
TO CATCH EVERYONE UP…
#LinkedInSuccess
TO CATCH EVERYONE UP…
#LinkedInSuccess
SPONSORED UPDATES FOR BUSINESSES
Linkedin.com/ads Select your post
and targeting options
Choose between Ads and
Sponsored Updates
#LinkedInSuccess
IF YOU’RE ALREADY AN ADVERTISER…
#LinkedInSuccess
DESKTOP MOBILE
MARKETING BEST PRACTICE:
OPTIMIZE FOR ALL DEVICES
#LinkedInSuccess
MARKETING BEST PRACTICE: DON’T WASTE MONEY
#LinkedInSuccess
MARKETING BEST PRACTICE: KNOW WHO IS INTERACTING WITH YOUR ADS
WITH YOUR ADS
#LinkedInSuccess
HubSpot BETA TESTING Posted organically on 9/12 463 clicks in first 48 hours, and 1.8% engagement rate
#LinkedInSuccess
HUBSPOT’S RESULTS
• Sponsored post after 48 hours • Saw 1,167 additional clicks in following week and .61%
bump in engagement rate
#LinkedInSuccess
POSTING BEST PRACTICES
www. URL Landing Page
2 Goals
N Best Content
#LinkedInSuccess
POSTING BEST PRACTICES
www. URL
l Landing Page
2 Goals
N Best Content
#LinkedInSuccess
POSTING BEST PRACTICES
www. URL
l Landing Page
2 Goals
N Best Content
#LinkedInSuccess
POSTING BEST PRACTICES
www. URL
l Landing Page
2 Goals
N Best Content
#LinkedInSuccess
FINAL TAKE AWAYS!
1. LinkedIn is a place for professionals to find CONTENT that helps them do their job better.
2. New company page ANALYTICS are a great place for
marketers to determine what is working and what isn’t, helping you optimize your time.
3. Use Sponsored Updates as a way to AMPLIFY the
reach of your best content on LinkedIn.
#LinkedInSuccess
THANK !YOU!!
Tweet your questions to us! @LinkedInSMB, @repcor @HubSpot #linkedinsuccess
Check your email soon for more resources from LinkedIn and
HubSpot!
#LinkedInSuccess
Stay in Touch!
Lana Khavinson!Senior Product
Marketing Manager!@LinkedInSMB!
Rebecca Corliss!Customer Marketing
Manager!@repcor!