The Basics for Sales Professionals

Linked In 101

I. Improve your profileII. Get in the habit of adding connectionsIII. Learn how to search companiesIV. Follow top customersV. Use saved searches

Minimum Takeaways

Profile is very important

1. Attention Getting Headline2. Fill out location and industry3. Professional looking head shot photo4. Personalize your URL5. Fill out your Contact Information6. Include a company and personal summary7. Link your experience with the company

page8. Add skills and expertise

Profile Tips for an Effective Sales Profile Page

LinkedIn is the #1 professional network in the world. Forbes• Over 40• White Collar• College Degree• Aggressive College

Recruitment• Search engine

How do I connect with customers?

How do I connect?

Click on Contacts/Add Connections

Always connect with people and companies you trust.

Customers of all levels Current/Past Colleagues Partners

Take advantage of it.

Growing Your Network (Who should I connect with?)

How do I connect?

Connect with people you may know

Put it on your Email Signature

Connect with people you talk to on the phone or in person

How do I research a customer?

Drill Down

Drill Down Further

Saved Searches – 3 with Free Account

Connect with 3 – 5 people per month. Like and share blogs or video once a week. Share an update once a week. Find 5 groups; both professional and

industry Follow your top 10 customers Create 3 free saved searches

Goals and Homework

Next: LinkedIn 201Get plugged in with LinkedIn

• Suggestions from the group about Groups• Connecting with someone in a Group• How to participate in a group• Plugins and Apps for LinkedIn• Connecting with LIONS• Recommendations