Viveka von RosenFounder: Linked Into Business

Author: LinkedIn Marketing: An Hour a Day

According to LinkedIn’s eBook “The Sophisticated Marketer’s Guide to LinkedIn” • 1 out of every three

professionals on the planet is on LinkedIn making LinkedIn is the more effective social network for delivering B2B content.

• LinkedIn is the number one social network for driving traffic to corporate websites

• 91% of Marketers use LinkedIn to distribute content

According to The Sophisticated Marketer’s Guide

•93% of Marketers rate LinkedIn as effective for generating leads•LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined

• LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn first

• 65% of companies acquired B2B leads through LinkedIn

Business to Consumer? B2C marketers are rapidly discovering LinkedIn!

Percentage of companies who acquired a B2C customer through LinkedIn have doubled since 2010 and are up to 51%!

Bring In New Leads: Establish Authority to Attract & Generate High Quality Leads

Grow Your LinkedIn Community: Keys to Finding, Managing and Engaging the Best Leads

Using LinkedIn’s New Features to Bring In More Leads

@LinkedInExpert #LinkedProspecting 7

Create a Unified Brand

Like Google, your profile must be optimized if you want to be foundCheck member’s profiles for their keywords and skills

@LinkedInExpert #LinkedProspecting

Add Keywords To:• Professional Headline (120 Characters)• Descriptions in Experience (1000)• Summary Section (2000)• Interests (1000)

Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)

@LinkedInExpert #LinkedProspecting

Leveraging LinkedIn’s Features

• Add Media to Your Profile• Add Projects• Make sure Your Skills are Represented

@LinkedInExpert #LinkedProspecting 12

Calls to Action• In Your Profile (Summary and Advice for Contacting)• Personalize Invitations

@LinkedInExpert #LinkedProspecting

www.LinkedIn.com/in/LinkedInExpertwww.Facebook.com/YourLinkedInExpertwww.Twitter.com/LinkedInExpertwww.LinkedIntoBusiness.comViveka@LinkedIntoBusiness.com

www.B2BLinkedInTraining.com