LinkedIn Unchained - Part 1
14
Viveka von Rosen Founder: Linked Into Business Author: LinkedIn Marketing: An Hour a Day
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21-Oct-2014 -
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Business
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LinkedIn expert Viveka von Rosen reviews the latest techniques in a how-to format for realizing the power of LinkedIn and overcoming the recent and rapid growth in feature set and site complexity. The innovation presents opportunities and threats. Figuring it all out on your own is a burden that can feel like a ball and chain. Get unchained, learn best practice methods to establish authority and attract high quality leads. This 2014 presentation was done in Colorado at UNC BizHub, www.uncbizhub.org. Part 1 of 3
Transcript of LinkedIn Unchained - Part 1
Viveka von RosenFounder: Linked Into Business
Author: LinkedIn Marketing: An Hour a Day
According to LinkedIn’s eBook “The Sophisticated Marketer’s Guide to LinkedIn” • 1 out of every three
professionals on the planet is on LinkedIn making LinkedIn is the more effective social network for delivering B2B content.
• LinkedIn is the number one social network for driving traffic to corporate websites
• 91% of Marketers use LinkedIn to distribute content
According to The Sophisticated Marketer’s Guide
•93% of Marketers rate LinkedIn as effective for generating leads•LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined
• LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn first
• 65% of companies acquired B2B leads through LinkedIn
Business to Consumer? B2C marketers are rapidly discovering LinkedIn!
Percentage of companies who acquired a B2C customer through LinkedIn have doubled since 2010 and are up to 51%!
Bring In New Leads: Establish Authority to Attract & Generate High Quality Leads
Grow Your LinkedIn Community: Keys to Finding, Managing and Engaging the Best Leads
Using LinkedIn’s New Features to Bring In More Leads
@LinkedInExpert #LinkedProspecting 7
Create a Unified Brand
Like Google, your profile must be optimized if you want to be foundCheck member’s profiles for their keywords and skills
@LinkedInExpert #LinkedProspecting
Add Keywords To:• Professional Headline (120 Characters)• Descriptions in Experience (1000)• Summary Section (2000)• Interests (1000)
Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)
@LinkedInExpert #LinkedProspecting
Leveraging LinkedIn’s Features
• Add Media to Your Profile• Add Projects• Make sure Your Skills are Represented
@LinkedInExpert #LinkedProspecting 12
Calls to Action• In Your Profile (Summary and Advice for Contacting)• Personalize Invitations
@LinkedInExpert #LinkedProspecting
www.LinkedIn.com/in/LinkedInExpertwww.Facebook.com/YourLinkedInExpertwww.Twitter.com/LinkedInExpertwww.LinkedIntoBusiness.comViveka@LinkedIntoBusiness.com
www.B2BLinkedInTraining.com
