Bruce Gingerich

919-896-5962

bcgingerich@yahoo.com

Economy, Corporations, and Life Changes

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1999 - IPO

2004 – 9000 Stores

2007 – CEO Drops Online Video

2010 – Bankrupt

2013 – Gone!

Netflix

RedBox

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GEEricssonMotorola

NokiaRFMD

LinkedIn is About Networking Networking is critical when you need a job:

80% Jobs through networking

10% Jobs through Internet

10% Other

Networking is critical when you have a job:

Don’t be a drag…keep it alive

Volunteer

Manage your social network

Networking is the sum total of freshness and strength between me and everyone I know (Reference:

Heather Hollick www.rizers.com)

Freshness has a half life 4

LinkedIn332 Million Members Use LinkedIn as

of November 6, 2014

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• IPO May, 19 2011

• 107 million LinkedIn users in USA

• 187 million monthly unique visitors

• 200 countries and territories

• 40% of users check-in daily

• If you include a photo you increase the likelihood someone will check your profile by 11x

Source: Digital Marketing Ramblings, http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

Getting StartedGo to www.linkedin.com. If someone is signed in, click “Sign out”.

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Two Main Sections to LinkedIn Home Page

• Manage your profile – the reflection of you.

• Receive updates from your network (e-mail

setup).

• Pulse your network with updates (1-2/week).

• Profile Page

• Summary of your career experience.

• This does not need to be an exact replica of your

resume but needs to be consistent.

• Manage your recommendations and LinkedIn

applications. 7

1. Go to settings by clicking on your name from the home page.

2. Change who can see your activity feed to only you.

3. Turn it back on when ready.

First Turn Off Broadcasting

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settings

turn off

What not to do first… Don’t build your network before your profile is

complete.

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Customize your URL

Get 3 recommendations

Place your URL on your business card

What is a complete profile?

Option A

Option B

Add a picture!

Professional not stiff

No cat, tree or family members in the picture

Background picture is recommended

Add contact information

Any name works

Business card ref

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Top 10 Best Practices1. Complete your profile before adding a lot of

connections.

2. Add new connections with a purpose.

• 5 strikes and your are out.

• Archive those whom you don’t know.

3. Update your status frequently.

• Update every Sunday at a minimum.

• 2X per week is about right.

4. Consider hiding recommendations you give.

5. Join and be active in groups. 11

6. Include volunteer leadership positions.

7. When making changes to your profile, ask a trusted connection for a review.

8. Never go into a meeting with a person without checking their LinkedIn profile first.

9. Modify your profile, especially what is publicly visible, depending on your current goals.

10. Use LinkedIn to track your network and stay in touch.

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Top 10 Best Practices

HR Searches by Key Words

Key Word Management

Position title with key words and include a brief description of your company

Company

Description

Title plus key words

with “|” not “:”

Description

consistent with

resume not exact

Interests Interests should project a positive image of yourself

Helps people reach out to you

Provides insight into how well you can adapt to the new company culture

Benchmark Profiles LinkedIn is the first impression people have of you

Keep your profile current

Lookup similar profiles in your target profession

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Add contact information in your summary

Add contact information in your summary

Add contact information at the bottom of profile

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Look at others in your target industry to see what groups they belong to.

You can search groups from your home page.

Joining groups allows you to send InMail to others in your group.

Add Groups to Your Profile

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Add Applications and Reading Lists to Your Profile (depends on profession)

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Start a BlogAdd blog:

https://www.linkedin.com/pulse/article/20140326191638-235001-how-to-write-your-first-blog-post-on-the-linkedin-publishing-platformGoogle “How to Write Your First Blog Post on the LinkedIn Publishing Platform”

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Search People With Advanced Search Search people at specific companies (i.e.: IBM) with

marketing in their title.

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Elster

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Search Jobs & Companies

Make sure you customize

your message!

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Add Known People to Your Network

Manage Your Recommendations

You can decide which recommendations to show

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• Hide recommendations that you make for others.

• You can write your recommendation for your busy contact

(they can edit)

See Who Viewed Your Profile

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Telephone Interview

Before the interview get the persons name with correct spelling.

During the interview pull the persons profile up and talk to their picture.

Reviewing their profile prior to the interview helps you to focus on areas of interest and improves your familiarity.

Bruce Gingerich

919-896-5960

bcgingerich@yahoo.com

http://www.linkedin.com/in/BruceGingerich

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Your message to Glenn

your #2 contact

Your message to

William your #1 contact 28

Get Introduced