LinkedIn Session Class (r7).ppt
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Transcript of LinkedIn Session Class (r7).ppt
Economy, Corporations, and Life Changes
2
1999 - IPO
2004 – 9000 Stores
2007 – CEO Drops Online Video
2010 – Bankrupt
2013 – Gone!
Netflix
RedBox
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GEEricssonMotorola
NokiaRFMD
LinkedIn is About Networking Networking is critical when you need a job:
80% Jobs through networking
10% Jobs through Internet
10% Other
Networking is critical when you have a job:
Don’t be a drag…keep it alive
Volunteer
Manage your social network
Networking is the sum total of freshness and strength between me and everyone I know (Reference:
Heather Hollick www.rizers.com)
Freshness has a half life 4
LinkedIn332 Million Members Use LinkedIn as
of November 6, 2014
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• IPO May, 19 2011
• 107 million LinkedIn users in USA
• 187 million monthly unique visitors
• 200 countries and territories
• 40% of users check-in daily
• If you include a photo you increase the likelihood someone will check your profile by 11x
Source: Digital Marketing Ramblings, http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
Getting StartedGo to www.linkedin.com. If someone is signed in, click “Sign out”.
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Two Main Sections to LinkedIn Home Page
• Manage your profile – the reflection of you.
• Receive updates from your network (e-mail
setup).
• Pulse your network with updates (1-2/week).
• Profile Page
• Summary of your career experience.
• This does not need to be an exact replica of your
resume but needs to be consistent.
• Manage your recommendations and LinkedIn
applications. 7
1. Go to settings by clicking on your name from the home page.
2. Change who can see your activity feed to only you.
3. Turn it back on when ready.
First Turn Off Broadcasting
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settings
turn off
What not to do first… Don’t build your network before your profile is
complete.
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Customize your URL
Get 3 recommendations
Place your URL on your business card
What is a complete profile?
Option A
Option B
Add a picture!
Professional not stiff
No cat, tree or family members in the picture
Background picture is recommended
Add contact information
Any name works
Business card ref
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Top 10 Best Practices1. Complete your profile before adding a lot of
connections.
2. Add new connections with a purpose.
• 5 strikes and your are out.
• Archive those whom you don’t know.
3. Update your status frequently.
• Update every Sunday at a minimum.
• 2X per week is about right.
4. Consider hiding recommendations you give.
5. Join and be active in groups. 11
6. Include volunteer leadership positions.
7. When making changes to your profile, ask a trusted connection for a review.
8. Never go into a meeting with a person without checking their LinkedIn profile first.
9. Modify your profile, especially what is publicly visible, depending on your current goals.
10. Use LinkedIn to track your network and stay in touch.
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Top 10 Best Practices
HR Searches by Key Words
Key Word Management
Position title with key words and include a brief description of your company
Company
Description
Title plus key words
with “|” not “:”
Description
consistent with
resume not exact
Interests Interests should project a positive image of yourself
Helps people reach out to you
Provides insight into how well you can adapt to the new company culture
Benchmark Profiles LinkedIn is the first impression people have of you
Keep your profile current
Lookup similar profiles in your target profession
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Add contact information in your summary
Add contact information in your summary
Add contact information at the bottom of profile
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Look at others in your target industry to see what groups they belong to.
You can search groups from your home page.
Joining groups allows you to send InMail to others in your group.
Add Groups to Your Profile
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Add Applications and Reading Lists to Your Profile (depends on profession)
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Start a BlogAdd blog:
https://www.linkedin.com/pulse/article/20140326191638-235001-how-to-write-your-first-blog-post-on-the-linkedin-publishing-platformGoogle “How to Write Your First Blog Post on the LinkedIn Publishing Platform”
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Search People With Advanced Search Search people at specific companies (i.e.: IBM) with
marketing in their title.
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Elster
2222
Search Jobs & Companies
Make sure you customize
your message!
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Add Known People to Your Network
Manage Your Recommendations
You can decide which recommendations to show
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• Hide recommendations that you make for others.
• You can write your recommendation for your busy contact
(they can edit)
See Who Viewed Your Profile
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Telephone Interview
Before the interview get the persons name with correct spelling.
During the interview pull the persons profile up and talk to their picture.
Reviewing their profile prior to the interview helps you to focus on areas of interest and improves your familiarity.
Your message to Glenn
your #2 contact
Your message to
William your #1 contact 28
Get Introduced
