Linkedin pages3

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Transcript of Linkedin pages3

University Pages

Brett WaltersOffice of Alumni Affairs

2003 4500professionals

• Classic Silicon Valley success story• Started out in the living room of co-founder

Reid Hoffman in 2002

259M+professionals

2013

“The world’s largest professional network.”

60K+college and university alumni groups

2004launched

groups

3M+Company pages2010

launched

companies

300+Influencers2012

launched

influencers

• Mission: “to give schools a prime destination on LinkedIn, ultimately benefiting not only them but also their key constituencies.”

University Pages

Engineering

Marketing

Product

Human Resources

4800+employees

2013

Other departments

Engineering

Marketing

Product

Human Resources

40+Team members

2013

Other departments

University Vertical

• Alumni Search

Criteria for Notable Alumni

– Number of Connections– Number of invites– Ranking/analysis of their company– Title– Status as LinkedIn Influencer– Profile completeness– Wikipedia or other web presences

The not so good

• Spam problems• Lack of analytics / what is the ROI?• Another mouth to feed

The good

• Outstanding search esp. for career• Messaging platform with promise• Connects students and alums around clear

outcomes (jobs and internships)