ANTHONY JULIANO | JUNE 19, 2012

2006 2007 2008

2009 2010 2011

IS ALL ABOUT

ENHANCING EXISTING

RELATIONSHIPS

MEMBERS (IN MILLIONS)

0

100

200

300

400

500

600

700

800

900

Facebook LinkedIn

Members

FACEBOOK’S LIMITATIONS AS A

PROFESSIONAL NETWORKING TOOL

FACEBOOK LAUNCHED EXCLUSIVELY FOR

COLLEGE STUDENTS—AND MOST USERS STILL

FOCUS ON PERSONAL/PLAY, NOT

PROFESSIONAL/WORK

YOU DON’T ALWAYS OWN YOUR MESSAGE

(WALL POSTS, TAGGED PHOTOS)

VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-

EDGED SWORD

TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

“PEOPLE ARE IN

A DIFFERENT

CONTEXT AND

MINDSET WHEN

THEY'RE IN A

PROFESSIONAL

NETWORK.”

- DIPCHAND

“DEEP” NISHAR,

LINKEDIN

MEMBERS’ AVG. ANNUAL

HOUSEHOLD EARNINGS

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

Facebook LinkedIn

Series 1

SOURCE: COMSCORE, MARCH 2011

BUT ISN’T A

PROFILE JUST

A GLORIFIED

RÉSUMÉ?

LEAD GENERATION

0

0.5

1

1.5

2

2.5

3

TWITTER FACEBOOK LINKEDIN

VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE

SOURCE: HUBSPOT

YOUR PROFILE

IS ONLY

THE BEGINNING

WHERE SHOULD YOU SPEND YOUR TIME ON

?

• STATUS UPDATES

– INTEGRATED WITH

TWITTER

• ADVANCED SEARCH

• RECOMMENDATIONS

• INTRODUCTIONS

• ANSWERS

• APPLICATIONS

(SLIDESHARE, BLOG

FEEDS)

• EVENTS

• GROUPS

• RECRUITMENT

• COMPANY PROFILE

• FOLLOW COMPANIES

STATUS UPDATES

ADVANCED SEARCH

RECOMMENDATIONS

WHAT YOU’RE WORKING ON

SHARING WHAT YOU’VE

READ/RESOURCES/INDUSTRY NEWS

ADVICE/OPINION

QUESTIONS

EVENTS

GOOD STATUS CONTENT: EXAMPLES

DON’T SELL

AT LEAST 1/WEEK

BUT NO MORE THAN

1/DAY

EVERYTHING YOU

SAY SHOULD

BE RELEVANT TO

YOUR WORK

A FEW TAKEAWAYS

• THE STRONGER YOUR NETWORK, THE MORE

EFFECTIVE ADVANCED SEARCH BECOMES,

BUT…

• IT’S VITAL THAT YOUR 1ST DEGREE

CONNECTIONS BE PEOPLE YOU KNOW

• USE THIS INSTEAD OF, OR BEFORE, COLD

CALLS

HOW DO YOU OBTAIN

RECOMMENDATIONS?

• DO GOOD WORK

• ASK FOR THEM—TIMING IS EVERYTHING

• GIVE THEM (BUT NOT QUID PRO QUO)

WHERE SHOULD YOU SPEND YOUR TIME ON

?

• STATUS UPDATES

– INTEGRATED WITH

TWITTER

• ADVANCED SEARCH

• RECOMMENDATIONS

• INTRODUCTIONS

• ANSWERS

• APPLICATIONS

(SLIDESHARE, BLOG

FEEDS)

• EVENTS

• GROUPS

• RECRUITMENT

• COMPANY PROFILE

• FOLLOW COMPANIES

IF YOU ONLY HAVE

10 MINUTES A DAY FOR

1 MIN. EACH

1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?

2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)

3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE

4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT

2 MIN. EACH

1. CHOOSE ONE DISCUSSION FROM ONE OF

YOUR GROUPS AND COMMENT

2. SEND A MESSAGE TO A CONTACT YOU

HAVEN’T SPOKEN TO IN A WHILE; SUGGEST

A MEETING IF APPROPRIATE

3. REVIEW ONE PRIORITY CUSTOMER’S

COMPANY PROFILE TO STAY UP-TO-DATE

WITH THEM

LINKEDIN FOR

PROFESSIONAL

DEVELOPMENT &

PERSONAL GROWTH

MONDAY, JUNE 25

6 - 9 PM

WHAT’S INCLUDED

MORE DETAILS ON LINKEDIN’S FEATURES

NOVATIONS & CIDENTALS

(ADVANCED TIPS AND TRICKS)

GETTING STARTED ON LINKEDIN

ONE-ON-ONE TRAINING

LINKEDIN IN DEPTH—TAKEAWAYS

1. RELATIONSHIPS ARE THE KEY TO SUCCESS—AND LINKEDIN IS

DESIGNED TO HELP YOU ENHANCE YOUR EXISTING

RELATIONSHIPS

2. OPTIMIZING YOUR PROFILE AND CONNECTING WITH OTHERS

IS JUST THE START

3. EVEN IF YOU ONLY HAVE A FEW MINUTES A DAY, LINKEDIN

MAY BE WORTH YOUR TIME

THANKS!

AJJULIANO@GMAIL.COM

(260) 615.3426

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