LinkedIn Hands-On Workshop Part 3 by Nykky McCarley

Part 3

Improving Your

LinkedIn Profile

Improving Profile Strength

Headline

Summary

Unique URL

Personal & Other Information

Making Connections

Recommendations

Endorsements

Dos & Don’ts

Headline

Be descriptive & bold, so people will find & remember you!

Add certifications, advanced degrees

Out: “Financial Advisor at”

In: “Money Making Expert: Helping Individuals Become Financially Free”

Transitioning? It’s ok!

State in your headline

Describe position you want

Example 1

“Success Starts with Meaningful Communication!

As a former Missile Flight Engineer turned Management Catalyst (not a typical consultant), I use my expertise to understand, develop, & optimize complex businesses of all types…

My background encompasses working with individuals, entrepreneurs & organizations to solve challenges in many areas of business, which include:…

Roy Bell,

Business Development, Marketing, Project Management

www.linkedin.com/in/roybell

Summary

Be descriptive & bold

Include key words from your industry

Quick & fast: Use your resume profile

More effective: Personalize, describe passions, key skills & strengths

Include yrs of experience, specialties, areas of interests

Communicate your ability to contribute value to an organization

In transition, describe how your experience relates to the new career

Example 2

“I have been helping people for as long as I can remember; it comes natural. When I studied Vocational Rehabilitation, I began gathering resources to help people find a career, especially after a debilitating accident. I gravitated toward helping students find a major that would lead to jobs during school & after graduating. Working with Be a Leader Foundation has been a dream come true for helping students in rural Arizona achieve college goals...

Socorro Galusha Luna,

★★★★★Helping people find jobs★★★★★www.linkedin.com/in/socorrogalushaluna

Summary

Be descriptive & bold

Include key words from your industry

Quick & fast: Use your resume profile

More effective: Personalize, describe passions, key skills & strengths

Include yrs of experience, specialties, areas of interests

Communicate your ability to contribute value to an organization

In transition, describe how your experience relates to the new career

Unique URL

Customize your URL with your name

Or, use a keyword-based URL that will create traffic

This allows you to brand yourself

Also bumps you up on search results

Add the URL to your email signature & other sites

Whatever you decide, maintain it!

I don’t suggest completing this information

Completed!

Headline

Summary

Unique URL

Personal & Other Information

Next on Deck….

Making Connections

Recommendations

Endorsements

Do’s & Don’ts

24Making Connections

Making Connections

Three Ways Use Imported Contacts Invitations

Invite someone to make a connection

Be invited by someone to make a connection

Upload Outlook, Yahoo, Hotmail, Gmail, etc email addresses Download your full address book to invite people already on LinkedIn When it asks for permission to access your address book, you accept

Making Connections Invitations are how you make connections on LinkedIn

When one LinkedIn user sends an invitation to another person who then accepts the invitation, they become 1st-degree connections

If the person receiving the invitation isn't a LinkedIn member, they'll be prompted to join LinkedIn in order to accept the invitation

Each new connection can increase your access to thousands of professionals in your network

You should only send invitations to people you know

LinkedIn will give you options for each one you select

Making Connections

It’s not who YOU know,it’s who your contacts know

Making Connections

How do I reach out to 2nd or 3rd degree contacts on LinkedIn?

Options If you & the contact are members of the same group, connect by

choosing “Groups” when sending the invitation If the contact is a 2nd degree contact, you can reach out to a 1st degree

contact through LinkedIn to ask to be introduced If you have the contact’s email address, connect by choosing the “Other”

option when sending the invitation With a LinkedIn Premium membership, you can send In Mail messages

Recommendations

A recommendation is a comment written by a LinkedIn member that promotes a colleague, business partner, student, or service provider

You can write recommendations for your connections & you can request recommendations from your connections

People interested in hiring or doing business with someone often consider recommendations in making their decisions

Endorsements

An endorsement is a one-click way for your connections to endorse the Skills & Expertise listed on your profile

You can also endorse your connections this way

There is no automatic way to request an endorsement

A written recommendation is not included with this feature

Recommendations vs. Endorsements

1. Suggest what your connection can recommend: your work ethic, your successful projects, or your particular skill set

2. Return the favor; write your connection a recommendation

3. Be sure to proofread recommendations; poor spelling/grammar will make a bad impression

Tips for Your Profile1. Don’t cut & paste your resume

2. Borrow from the best marketers

3. Write a personal tagline

4. Put your elevator pitch to work

5. Point out your skills

6. Explain your experience

7. Distinguish yourself from the crowd

8. Ask & answer questions

9. Improve your Google Page Rank

10.Build your connections

11. See who’s viewed your profile & connect with them

12.Post activity updates 1-2 times per week, if possible

13.Personalize the invitation to connect, don’t rely on the default wording

14.Likewise, personalize the recommendation request

Transitioning to a New Career?

State target position in Headline

State target position qualities, skills & ways to contribute in Summary

Be creative! Make your experience align with target job descriptions

Obtain the experience of the target job Freelance, be a consultant in that target job: add to experience Find a volunteer organization wherein you can practice the skills: add to

experience

Create a document where you map your experience & skills to the target job; add this document to LI via LI applications

Tips for Your Profile

1. Think about your audience:

Employers, Customers, Partners, etc

Understand their perspective

2. Don’t use inflammatory statements or use risqué language

3. Keep differences of opinions cordial

4. Be respectful at all times

5. PROOFREAD

Poor spelling & profanity make a bad impression to a majority of recruiters

54% of recruiters would react negatively if spelling/grammar errors were discovered while reviewing a candidate’s social network profile – Jobvite Social Recruiting Survey Results 2012

Remember, what you write could be in the public eye for a long time

LinkedIn Hands-On Workshop Part 3 by Nykky McCarley

Career

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