Post on 01-Jul-2015
description
#LinkedInMktg
Guide To
Personal & Business Marketing
Personal & Business Marketing
On LinkedIn
How To Measure Success
Consumer evolution & LinkedIn
Your buyers’ behavior is forever changed
#LinkedInMktg
#LinkedInMktg
4
89 57Of the buying process happens before salesRep get involved
% 97Of the time cold calls do not work
%of consumers begin searching
for products and Services
using a search engine
The buyer’s process has changed
%
#LinkedInMktg
Target & Connect
The Right People
Build a
Professional
Brand
Create a
Relationship
5
Three new keys to success:
#LinkedInMktg 6
#LinkedInMktg#LinkedInMktg
7
LinkedIn: Worlds largest professional network
North America:
100M+
Latin America
and Caribbean:
20M+
Europe, Middle
East and Africa:
50M+Asia Pacific:
50M+
Australia:
5M+
Members
Worldwide
+2 newMembers Per Second
180M+Monthly Unique Visitors
300M+
#LinkedInMktg 8
Largest business &
professional Social
Network.
Your Targeted customer are there for business & Career Opportunities.
Tools to Brand &
Position Yourself &
Your Business.
Discover new business and
professional opportunities.
Why ?
#LinkedInMktg#LinkedInMktg 9
Watch Video: Why Use LinkedIn To Start Your Career
#LinkedInMktg#LinkedInMktg 10
Identify Your Goal on LinkedIn ?
Attract Business Clients1
2
3
4 Expand Your Network.
Get a Better Job
Hire People
#LinkedInMktg#LinkedInMktg
Marketing On LinkedIn
Our team’s approach
Consumer evolution
#LinkedInMktg#LinkedInMktg
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 Keys to Marketing Success on LinkedIn
12
3
Measure and optimize
21
#LinkedInMktg#LinkedInMktg 13
Attract Engage Convert
13
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
#LinkedInMktg#LinkedInMktg 14
Build a Great Profile
#LinkedInMktg#LinkedInMktg 15
Watch Video: Great Tips To Build a Great LinkedIn Profile
#LinkedInMktg#LinkedInMktg 16
Win First Impression
#LinkedInMktg#LinkedInMktg 17
Profile Headline
#LinkedInMktg#LinkedInMktg 18
Watch Video: How To Show Your Value on Linkedin
#LinkedInMktg#LinkedInMktg 19
Tell a Story
#LinkedInMktg#LinkedInMktg 20
Use Profile Summary & Experience To Tell Your Story
#LinkedInMktg#LinkedInMktg 21
Show Credibility
#LinkedInMktg#LinkedInMktg 22
4 Keys To Gain Credibility
Recommendations
1 2 3 4
Projects
PortfolioSkills &
Endorsement
#LinkedInMktg#LinkedInMktg 23
Win Search Ranking
Completed Profile
Network
Keywords
#LinkedInMktg#LinkedInMktg 24
Keep Your Privacy
#LinkedInMktg#LinkedInMktg 25
Company Page
Build Your Business Identity
#LinkedInMktg#LinkedInMktg 26
Discoverable
through search
Deliver content through
Company Updates and
Sponsored Updates
Two-Column content feed to
bring content front and center
Attract a unique set
of followers
Key Features
Build Your Business Identity
#LinkedInMktg#LinkedInMktg 27
Watch Video: How To Set a Company Page
#LinkedInMktg#LinkedInMktg 28
Share Content
#LinkedInMktg#LinkedInMktg 29
Watch Video: 3 Tips To Promote Company Page
#LinkedInMktg#LinkedInMktg 30
Attract Engage Convert
30
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
#LinkedInMktg#LinkedInMktg 31
How Linkedin Works & How To Gain Benefits from Network
Networking
#LinkedInMktg#LinkedInMktg 32
Grow Your Network
#LinkedInMktg#LinkedInMktg 33
Personalize Your Message
#LinkedInMktg#LinkedInMktg 34
Keep in Touch
#LinkedInMktg#LinkedInMktg 35
Export Connections To Excel
#LinkedInMktg#LinkedInMktg 36
Stay Engaged with your Customers
Groups
#LinkedInMktg#LinkedInMktg 37
Join The Right Group
#LinkedInMktg#LinkedInMktg 38
Check Group Statistics
#LinkedInMktg#LinkedInMktg 39
Join Discussions
#LinkedInMktg#LinkedInMktg 40
Add Value & Prove Thought Leadership
#LinkedInMktg#LinkedInMktg 41
Create Your Own Group
#LinkedInMktg#LinkedInMktg 42
Add Value To Your Network
Online Visibility
#LinkedInMktg#LinkedInMktg 43
Attract Engage Convert
43
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
#LinkedInMktg#LinkedInMktg 44
Ask customers To Take an Action
Call To Action
#LinkedInMktg#LinkedInMktg 45
Give Them a Reason To Dolt
Lead Generation
#LinkedInMktg#LinkedInMktg 46
Build Your Tribe
Mail List
#LinkedInMktg#LinkedInMktg 47
Offer a Solution for Their Problem not just a Product or Service
Direct Offers
#LinkedInMktg#LinkedInMktg 48
Watch Video: Get Started with Sponsored Updates
#LinkedInMktg#LinkedInMktg
Personal & Business Marketing
On LinkedIn
How To Measure Success
Consumer evolution & LinkedIn
#LinkedInMktg#LinkedInMktg 50
Attract Engage Convert
50
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Lead Generation
Mail List
Direct Links
Ads
3 keys to Marketing Success on LinkedIn
#LinkedInMktg#LinkedInMktg 51
Profile Views
#LinkedInMktg#LinkedInMktg 52
Profile Ranking
#LinkedInMktg#LinkedInMktg 53
Weekly Invitations Average!!
#LinkedInMktg#LinkedInMktg 54
Company Page Insights
#LinkedInMktg#LinkedInMktg 55
Watch Video: Get Insights with Company Page Analytics
#LinkedInMktg#LinkedInMktg
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 Keys to Marketing Success on LinkedIn
56
3
Measure and optimize
21
#LinkedInMktg
Mohamed Yasser
Personal Branding Coach / Trainer |
Helping You Stand Out of Market Crowd
To Get Better Career & Business Opportunities.
Learn More Tips About
Personal & Business Marketing on LinkedIn
Connect With Me