LinkedIn Guide to Personal & Business Marketing

#LinkedInMktg

Guide To

Personal & Business Marketing


On LinkedIn

How To Measure Success

Consumer evolution & LinkedIn

Your buyers’ behavior is forever changed

#LinkedInMktg

#LinkedInMktg

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89 57Of the buying process happens before salesRep get involved

% 97Of the time cold calls do not work

%of consumers begin searching

for products and Services

using a search engine

The buyer’s process has changed

%

#LinkedInMktg

Target & Connect

The Right People

Build a

Professional

Brand

Create a

Relationship

5

Three new keys to success:

#LinkedInMktg 6

#LinkedInMktg#LinkedInMktg

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LinkedIn: Worlds largest professional network

North America:

100M+

Latin America

and Caribbean:

20M+

Europe, Middle

East and Africa:

50M+Asia Pacific:

50M+

Australia:

5M+

Members

Worldwide

+2 newMembers Per Second

180M+Monthly Unique Visitors

300M+

#LinkedInMktg 8

Largest business &

professional Social

Network.

Your Targeted customer are there for business & Career Opportunities.

Tools to Brand &

Position Yourself &

Your Business.

Discover new business and

professional opportunities.

Why ?

#LinkedInMktg#LinkedInMktg 9

Watch Video: Why Use LinkedIn To Start Your Career

https://www.youtube.com/watch?v=UVzyLK_0i7s


Identify Your Goal on LinkedIn ?

Attract Business Clients1

2

3

4 Expand Your Network.

Get a Better Job

Hire People


Marketing On LinkedIn

Our team’s approach

Consumer evolution


Attract Engage Convert

Build a Great Profile

Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 Keys to Marketing Success on LinkedIn

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3

Measure and optimize

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Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 keys to Marketing Success on LinkedIn


Watch Video: Great Tips To Build a Great LinkedIn Profile

https://www.youtube.com/watch?v=1_xMLTN8Upw


Win First Impression


Profile Headline


Watch Video: How To Show Your Value on Linkedin

https://www.youtube.com/watch?v=3p9TqRA8APA


Tell a Story


Use Profile Summary & Experience To Tell Your Story


Show Credibility


4 Keys To Gain Credibility

Recommendations

1 2 3 4

Projects

PortfolioSkills &

Endorsement


Win Search Ranking

Completed Profile

Network

Keywords


Keep Your Privacy


Company Page

Build Your Business Identity


Discoverable

through search

Deliver content through

Company Updates and

Sponsored Updates

Two-Column content feed to

bring content front and center

Attract a unique set

of followers

Key Features

Build Your Business Identity


Watch Video: How To Set a Company Page

https://www.youtube.com/watch?v=jW-QEPxwHq4


Share Content


Watch Video: 3 Tips To Promote Company Page

https://www.youtube.com/watch?v=L3Wy2B4G9CU



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3


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Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers



How Linkedin Works & How To Gain Benefits from Network

Networking


Grow Your Network


Personalize Your Message


Keep in Touch


Export Connections To Excel


Stay Engaged with your Customers

Groups


Join The Right Group


Check Group Statistics


Join Discussions


Add Value & Prove Thought Leadership


Create Your Own Group


Add Value To Your Network

Online Visibility



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Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers



Ask customers To Take an Action

Call To Action


Give Them a Reason To Dolt

Lead Generation


Build Your Tribe

Mail List


Offer a Solution for Their Problem not just a Product or Service

Direct Offers


Watch Video: Get Started with Sponsored Updates

https://www.youtube.com/watch?v=FyBL5uB6_d4



On LinkedIn

How To Measure Success

Consumer evolution & LinkedIn



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Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Lead Generation

Mail List

Direct Links

Ads



Profile Views


Profile Ranking


Weekly Invitations Average!!


Company Page Insights


Watch Video: Get Insights with Company Page Analytics

https://www.youtube.com/watch?v=CmQS5GLer-8




Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 Keys to Marketing Success on LinkedIn

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3


21

#LinkedInMktg

Mohamed Yasser

Personal Branding Coach / Trainer |

Helping You Stand Out of Market Crowd

To Get Better Career & Business Opportunities.

Learn More Tips About

Personal & Business Marketing on LinkedIn

Connect With Me

http://www.linkedin.com/in/myasser0





#LinkedInMktg

Thanks

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LinkedIn Guide to Personal & Business Marketing

Marketing

Transcript of LinkedIn Guide to Personal & Business Marketing