Post on 13-May-2015
description
September 2012
Personal Branding – What For?
Manage reputational risk◦ Check what Google has to say about you.◦ Protect your Facebook profile◦ Separate your private Twitter from your professional one◦Hide/Delete your teenage mistakes (Myspace, blogs,
Flickr…)
Manage reputational risk Showcase who you are and what you want:◦ Background◦ Skills◦ Passion◦ Projects..
Manage reputational risk Showcase who you are and what you want Create your network:◦ Partners◦ Investors, Business Angels◦ Talents◦ Advisors◦ Suppliers, distributors, leads…
Manage reputational risk Showcase who you are and what you want Create your network: Spot opportunities Develop your team Launch your product
Personal Branding
On the top left, click “Profile” > “Edit Profile”
Click “Edit Photo”
Upload a professional looking picture.
Make your picture visible to everyone
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Adding a Linkedin Profile picture
Adding a Linkedin Profile picture
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Increase your “1st second” visibility
On the top left, click “Profile” > “Edit Profile”
Click “Edit” next to your name
Choose to display your full name
Indicate (include keywords)-Job Title-Company-Company’s tagline
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Optimise Your Professional Headline
Optimise Your Professional Headline
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On the top left, click “Profile” > “Edit Profile”
Click “Education”
Click on “Add a school”
Add as much relevant info as possible. (including keywords)
Repeat until you’ve got 3 entries
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Adding your EducationAdding your Education11
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On the top left, click “Profile” > “Edit Profile”
Click on “Previous”
Click on “Add a position”
Add as much relevant info as possible. (including precise job description and keywords)
Repeat until you’ve got 3 entries
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Adding your ExperienceAdding your Experience11
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On the top left, click “Profile” > “Edit Profile”
Click “Edit” next to Summary
Write a 3-part summary (including keywords)-About You-About Your Company-About current Projects
Add up to 50 specialities. Include everything you’re good at.
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Adding your ExperienceAdding your Experience11
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On the top left, click “Profile” > “Edit Profile”
Click on “Edit” next to your URL
Scroll Down and click on “Customise your profile URL”
Set your custom URL “/firstnamelastname” if possible
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Optimise your URLOptimise your URL11
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On the top left, click “Profile” > “Edit Profile”
Click on “Edit Contact Info”
Click “Edit” next to websites
Select “Other” in the drop-down menu and give a title to the website you are linking to. Add the URL.
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Optimise your Website linksOptimise your Website links11
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On the top left, click “Profile” > “Edit Profile”
Click on “Edit Contact Info”
Click “Edit” next to Twitter
Select “Add a Twitter Account”
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Optimise your Website linksOptimise your Website links11
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On the top left, click “Profile” > “Edit Profile”
Click “Add Sections” below your profile and select Skills
Add up to 50 skills (include keywords)
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Adding your ExperienceAdding your Experience11
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On the top left, click “Profile” > “Edit Profile”
Click “Add Sections” below your profile and select Skills
Select the relevant Section you want to add.
Add relevant information
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Adding your ExperienceAdding your Experience11
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Click “More” on the Home Page tab then “Get More Applications”
Select the right Application for the type of content you’d like to showcase
-Slideshare for presentations-Wordpress for your blog-Box for other files-Events…
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Adding your ExperienceAdding your Experience11
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Build Up Visibility
On the top left, click “Profile” > “Edit Profile”
Click on “Edit” next to your URL
Select “Make my public profile visible to everyone”
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Profile VisibilityProfile Visibility11
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Click “Settings” under your name.
Under “Privacy Controls”, select “Turn on/off your activity broadcast”
Tick the box
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Activity BroadcastActivity Broadcast11
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On the Home Page, click “Settings” under your name
Click “Settings” under your name.
Under “Privacy Controls”, select “Select who can see your activity feed”
Select “Everyone”
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Activity FeedActivity Feed11
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On the Home Page, click “Settings” under your name
Click “Settings” under your name.
Under “Privacy Controls”, select “select what others see when you’ve viewed their profile”
Select “Name and Headline”
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Activity FeedActivity Feed11
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On the Home Page, click “Settings” under your name
Click “Settings” under your name.
Under “Privacy Controls”, select “who can see your connections”
Select “Your Connections”
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Activity FeedActivity Feed11
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Best Practices
Use the People Search
Click - Connect
Personalise your invitation
Send InvitationsSend Invitations
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Go to your Inbox
Accept or ignore Invitations
Respond to messages
Respond & Accept InvitationsRespond & Accept Invitations
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On your Homepage, click on Who’s viewed your profile
Make contact if appropriate
Check Who’s viewed your profileCheck Who’s viewed your profile
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Share a personal update (share on Twitter if relevant)
Create and engage in group discussions (share on Twitter if relevant)
Share UpdatesShare Updates
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Search for people you already know via “Contacts” > “Add Connections”
Search & Join relevant groups
Be proactiveBe proactive
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Community Building
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The “follow-to-be-followed” strategy consists in following a maximum number of relevant accounts whilst pushing relevant content hence raising awareness of your account and encouraging people to follow you back.
Step1. Check Twitter Account Branding Step2. Prepare relevant Content Step3. Create lists of people you follow Step4. Gather keywords related to topics you will be tweeting Step5. Use Followerwonk to identify key influencers Step6. Use Listorious to follow several accounts at a time Step7. Follow accounts you are listed with. Step8. Use Tweepi to clean accounts you follow you are not following you back
WARNING : You cannot follow more than 2000 people if you don’t have at least 1000 people following you. Choose an objective in followers numbers and focus on relevant people.
Background OKBackground OK
Picture OKPicture OK
Link OKLink OK
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Bio OKBio OK
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Prepare a list of relevant/compelling tweets to be sent regularly whilst
building followers to maximize the "return on
followed people“. Send at least 2 tweets/day during
this step.
Prepare a list of relevant/compelling tweets to be sent regularly whilst
building followers to maximize the "return on
followed people“. Send at least 2 tweets/day during
this step.
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Make sure to add key relevant accounts to lists.
Nonetheless, the majority of accounts you will follow will
remain unlisted.
Make sure to add key relevant accounts to lists.
Nonetheless, the majority of accounts you will follow will
remain unlisted.
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Create lists of people you follow around core or core). If creating a list of sensitive accounts (“Competitors” or “Leads”) make sure to set the list visibility to “private”. Having lists will enable you to filter and ease your monitoring as well as facilitating content sourcing.
On your company’s/personal website, get all
relevant/specific keywords
On your company’s/personal website, get all
relevant/specific keywords
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Create a list of keywords for topics, events, competitors,
influencers, press
Create a list of keywords for topics, events, competitors,
influencers, press
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Go to followerwonk.com and sign in with your twitter
account
Go to followerwonk.com and sign in with your twitter
account
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Search for a keyword and follow top influencers.
Search for a keyword and follow top influencers.
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Go to listorious.com and sign in with your twitter account
Go to listorious.com and sign in with your twitter account
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Search for a broad keyword (i.e. not a competitor or an
influencer) and discover lists of people related to these
keywords
Search for a broad keyword (i.e. not a competitor or an
influencer) and discover lists of people related to these
keywords
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If your profile is “listed” on twitter. You might find
relevant people to follow in this lists you are a member
of.
If your profile is “listed” on twitter. You might find
relevant people to follow in this lists you are a member
of.
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Go to Tweepi.com and click on “Good Old Free Tweepi” to login with your twitter account
Go to Tweepi.com and click on “Good Old Free Tweepi” to login with your twitter account
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Authorize the app to use your accountAuthorize the app to use your account
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The dashboard shows you how many of your followers you aren’t following back, and how many people you follow are not following you back.
The dashboard shows you how many of your followers you aren’t following back, and how many people you follow are not following you back.
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By clicking on “Flush” or “Reciprocate”, you get to a menu showcasing the accounts you can choose to follow or unfollow.
By clicking on “Flush” or “Reciprocate”, you get to a menu showcasing the accounts you can choose to follow or unfollow.
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