Post on 10-May-2015
Recruiting Solutions
Follower Ecosystem
Your Followers: A valuable pool of talent
Long-term relationships
Engaged talent pool
64%of followers would follow companies “indefinitely”
61%of members are more likely to share information as a result
of following a company
71%of members are interested in updates on job opportunities from companies they follow
Brand evangelists
Tap into the power of the Follower ecosystem
Engage and build relationships
Grow your talent community
Establish your careers hub on LinkedIn
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Engage and build relationshipsDeliver regular updates to your followers’ network update streams
NEW
22
xyzCo
xyzCo
Ed Franklin
Grow your talent communityAdd followers by targeting the right types of professionals
On LinkedIn… …and Off LinkedIn
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Establish a Career PageBuild your careers hub on LinkedIn
63% Of LinkedIn members expect companies to have a presence on LinkedIn
Measure your impactDetailed follower analytics
Trackcompany
update engagement
metrics
Segment followers on targetable dimensions
Track new follower acquisition
NEW
New feature: Targeted Updates
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Messaging additional metrics
Updates from people we know are more engaging
0.81%Avg FollowerEngagement
What a follower sees:
1.06%Avg Followers’ Networks’ Engagement
What followers’ networks see:
8.6M+Potential Reach
Amplify the message
+30% Followers’ networks have 30% higher engagement rates than followers
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Community of engaged, like-minded professionals noise message receptivity
26 K322
Average Connections
Appendix
Acquire Followers
Analyze & Optimize
Post Updates to Followers
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Follower Ecosystem
Drive Engagement
Best Practices for Updates
Insights for Updates2
Groups
50 characters or less drives 28% higher engagement
70% of followers reached by a typical update are reached within the first 48 hours
Employee’s have 70% higher engagement rates than non-employees, and they evangelize your message
Followers are in 3x more groups than non-followers
Less is More
Information members want to receive1
1 LinkedIn Follower Report, US, January 20122 LinkedIn internal data, global, January 2012
61%
68%
71%
New project or initiative
Relevant news articles and insights
New job openings at the company
Not Following or Not logged in
Following & logged in
One click Follow
(without leaving site)
Prompted to sign in prior to Following
(without leaving site)
Option to join LinkedIn
(opens new window)
LinkedIn Member
+ Logged inLinkedIn Member
+ Not Logged InNon- Member
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2
How does the plug-in work?
Recruiters are seeing value from status updates todayDon’t be the last to take advantage…