Recruiting Solutions

Follower Ecosystem

Your Followers: A valuable pool of talent

Long-term relationships

Engaged talent pool

64%of followers would follow companies “indefinitely”

61%of members are more likely to share information as a result

of following a company

71%of members are interested in updates on job opportunities from companies they follow

Brand evangelists

Tap into the power of the Follower ecosystem

Engage and build relationships

Grow your talent community

Establish your careers hub on LinkedIn

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Engage and build relationshipsDeliver regular updates to your followers’ network update streams

NEW

22

xyzCo

xyzCo

Ed Franklin

Grow your talent communityAdd followers by targeting the right types of professionals

On LinkedIn… …and Off LinkedIn

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Establish a Career PageBuild your careers hub on LinkedIn

63% Of LinkedIn members expect companies to have a presence on LinkedIn

Measure your impactDetailed follower analytics

Trackcompany

update engagement

metrics

Segment followers on targetable dimensions

Track new follower acquisition

NEW

New feature: Targeted Updates

8

Messaging additional metrics

Updates from people we know are more engaging

0.81%Avg FollowerEngagement

What a follower sees:

1.06%Avg Followers’ Networks’ Engagement

What followers’ networks see:

8.6M+Potential Reach

Amplify the message

+30% Followers’ networks have 30% higher engagement rates than followers

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Community of engaged, like-minded professionals noise message receptivity

26 K322

Average Connections

Appendix

Acquire Followers

Analyze & Optimize

Post Updates to Followers

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Follower Ecosystem

Drive Engagement

Best Practices for Updates

Insights for Updates2

Groups

50 characters or less drives 28% higher engagement

70% of followers reached by a typical update are reached within the first 48 hours

Employee’s have 70% higher engagement rates than non-employees, and they evangelize your message

Followers are in 3x more groups than non-followers

Less is More

Information members want to receive1

1 LinkedIn Follower Report, US, January 20122 LinkedIn internal data, global, January 2012

61%

68%

71%

New project or initiative

Relevant news articles and insights

New job openings at the company

Not Following or Not logged in

Following & logged in

One click Follow

(without leaving site)

Prompted to sign in prior to Following

(without leaving site)

Option to join LinkedIn

(opens new window)

LinkedIn Member

+ Logged inLinkedIn Member

+ Not Logged InNon- Member

1

2

How does the plug-in work?

How to implement?

https://developer.linkedin.com/

Recruiters are seeing value from status updates todayDon’t be the last to take advantage…