Post on 08-Jul-2015
Partnering For Growth
SPC Overview
Think Possibilities
SPC Spectrum
» SPC is a third generation, family-owned, independent, direct marketing company with a data-driven communications focus.
» We continue to push forward and challenge the status quo
» Our objective is to help you produce programs with minimal stress, maximum efficiency and optimal results.
We are Built to Respond
Who We Are
» We are innovative problem solvers
» Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people.
» Performance driven — our success is directly linked to your ROI.
Collaborative Entrepreneurship
Applied Knowledge
» Asking the right questions helps find appropriate, creative solutions.
» Advantages through flexibility, speed to market, and responsiveness:
– Leverage the power of customer data - yield relevant communications
– Paper and creative formats - correct solutions for your budget/objective
– Postal stream optimization – cost savings/improved in-home delivery
» Your partner in sustainability
» Triple certified - FSC, SFI, & PEFC
» Certified FSC Xpert™ on staff
» Member Green Business Alliance
» Charter member of DMA Recycle Please Program
Green Matters
Focused Assets
» Breadth and depth - Wide range of state of the art technology and expertise to provide solutions to any DM challenge
» Single source solution that eliminates multiple vendors and compresses your production schedule.
» 3 production facilities based in the Midwest
» Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign.
– Inline imaging, simplex or duplex, at 600 DPI (spot color & 4cp)
– Bells & whistles, including die-cutting, folding/pop-ups, kiss-cutting, Scratch-
off/Scratch-n-sniff, UV coating, label application, insertion (double cutoff)
– Collective benefits: Efficiency, speed to market, streamlining execution,
interactivity, relevance
The Power of Inline – Think Web™
» Cost-effective, high quality, short runs.
» Perfecting capability, unique substrates and coatings.
Complete the Package — Think Sheetfed™
» Customized documents for true 1:1 communication
» Personalization, on demand, web-to-print, PURLs.
» Fifth unit capabilities.– NexGlosser
– Intelligent Watermarking– Color Gamut Expansion
The Power of Digital – Think Digital™
» Inserting, matching, affixing
» Inkjet and laser imaging
» Fulfillment solutions
» Database management
» Postal optimization
Fulfillment – Think Lettershop™
“A 5% improvement in customer retention rateswill yield between a 25% to 100% increase in profits”
- Frederick Reichheld
Think Loyalty
» Make your communications count
» Leverage TRFM data to deliver intelligent, customer-oriented value
» Continually test predictive models, messaging & vehicles
» Foster a more personalized one-to-one experience
» Drive recurring sales & aid retention
» Build the lifetime value of customers
Get Personal
Phase 1: Acquisition Marketing
Key Message: “Come experience!”
Phase 2: Pre-visit
Key Message: “You can’t believe what you’ll see!”
Phase 3: VisitKey Message: “Glad you’re here!”
Phase 4: Post Visit
Key Message: “Come back soon!”
Phase 5: Conversion to Loyalty
Contact Types
emailface to facedirect mailpURLbillboarddirect mail triggerinsertsmass media
Loyalty Contact Map
Elite Tier
Events
Spa
Entertainment Buzz
Birthday
Slot mailer
Jan
Feb
Mar
Apr
May
June
July
Aug
Sep
t
Oct
Nov
Dec
» Separate calendars may be required for each tier
» Tiers may overlap
» Does not take unique seasonality into account
Loyalty Contact Calendar
» Create customized, data-driven materials, in print or digital form, from a secure portal on-demand
» Allows big companies to act small and small companies to act big
» Streamlined workflow for smarter, more cost-effective communications at a local level through dealers, agents or franchisees
Think Monogram™
Think Monogram™
» Scalable solution to enterprise-wide implementation
» Launch-ready in 3 – 6 weeks
» Customized reporting
» Manage and control consistent brand integrity
» Minimize waste and eliminate inventory obsolescence
847 588 2580
SPECIALTYPRINTCOMM.COM
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