Linked In Wip1232010
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Transcript of Linked In Wip1232010
![Page 1: Linked In Wip1232010](https://reader035.fdocuments.in/reader035/viewer/2022081401/559cb5481a28abe8048b4809/html5/thumbnails/1.jpg)
Partnering For Growth
SPC Overview
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Think Possibilities
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SPC Spectrum
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» SPC is a third generation, family-owned, independent, direct marketing company with a data-driven communications focus.
» We continue to push forward and challenge the status quo
» Our objective is to help you produce programs with minimal stress, maximum efficiency and optimal results.
We are Built to Respond
Who We Are
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» We are innovative problem solvers
» Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people.
» Performance driven — our success is directly linked to your ROI.
Collaborative Entrepreneurship
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Applied Knowledge
» Asking the right questions helps find appropriate, creative solutions.
» Advantages through flexibility, speed to market, and responsiveness:
– Leverage the power of customer data - yield relevant communications
– Paper and creative formats - correct solutions for your budget/objective
– Postal stream optimization – cost savings/improved in-home delivery
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» Your partner in sustainability
» Triple certified - FSC, SFI, & PEFC
» Certified FSC Xpert™ on staff
» Member Green Business Alliance
» Charter member of DMA Recycle Please Program
Green Matters
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Focused Assets
» Breadth and depth - Wide range of state of the art technology and expertise to provide solutions to any DM challenge
» Single source solution that eliminates multiple vendors and compresses your production schedule.
» 3 production facilities based in the Midwest
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» Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign.
– Inline imaging, simplex or duplex, at 600 DPI (spot color & 4cp)
– Bells & whistles, including die-cutting, folding/pop-ups, kiss-cutting, Scratch-
off/Scratch-n-sniff, UV coating, label application, insertion (double cutoff)
– Collective benefits: Efficiency, speed to market, streamlining execution,
interactivity, relevance
The Power of Inline – Think Web™
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» Cost-effective, high quality, short runs.
» Perfecting capability, unique substrates and coatings.
Complete the Package — Think Sheetfed™
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» Customized documents for true 1:1 communication
» Personalization, on demand, web-to-print, PURLs.
» Fifth unit capabilities.– NexGlosser
– Intelligent Watermarking– Color Gamut Expansion
The Power of Digital – Think Digital™
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» Inserting, matching, affixing
» Inkjet and laser imaging
» Fulfillment solutions
» Database management
» Postal optimization
Fulfillment – Think Lettershop™
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“A 5% improvement in customer retention rateswill yield between a 25% to 100% increase in profits”
- Frederick Reichheld
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Think Loyalty
» Make your communications count
» Leverage TRFM data to deliver intelligent, customer-oriented value
» Continually test predictive models, messaging & vehicles
» Foster a more personalized one-to-one experience
» Drive recurring sales & aid retention
» Build the lifetime value of customers
Get Personal
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Phase 1: Acquisition Marketing
Key Message: “Come experience!”
Phase 2: Pre-visit
Key Message: “You can’t believe what you’ll see!”
Phase 3: VisitKey Message: “Glad you’re here!”
Phase 4: Post Visit
Key Message: “Come back soon!”
Phase 5: Conversion to Loyalty
Contact Types
emailface to facedirect mailpURLbillboarddirect mail triggerinsertsmass media
Loyalty Contact Map
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Elite Tier
Events
Spa
Entertainment Buzz
Birthday
Slot mailer
Jan
Feb
Mar
Apr
May
June
July
Aug
Sep
t
Oct
Nov
Dec
» Separate calendars may be required for each tier
» Tiers may overlap
» Does not take unique seasonality into account
Loyalty Contact Calendar
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» Create customized, data-driven materials, in print or digital form, from a secure portal on-demand
» Allows big companies to act small and small companies to act big
» Streamlined workflow for smarter, more cost-effective communications at a local level through dealers, agents or franchisees
Think Monogram™
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Think Monogram™
» Scalable solution to enterprise-wide implementation
» Launch-ready in 3 – 6 weeks
» Customized reporting
» Manage and control consistent brand integrity
» Minimize waste and eliminate inventory obsolescence
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847 588 2580
SPECIALTYPRINTCOMM.COM
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