Link Up with LinkedIn

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Who Am I?

Christopher BarrowsSocial Media and Mobile Products Coordinator

@CBarrows

So Who Are You?

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…Your Digital Identity Matters

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So, why should I be using LinkedIn??

Fast Facts about LinkedIn

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Fast Facts about LinkedIn

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• LinkedIn is home to over 75 million professionals.

• Over 1 million companies have a profile on LinkedIn

LinkedIn puts YOU in the driver’s Seat

Getting Started with LinkedIn

www.linkedin.com/reg/join

Types of Accounts

What’s the right account for you?• Basic Account (Free) • Premium Accounts

Types of Accounts

What’s In A Basic Account?

• Request and provide recommendations • Request up to 5 introductions at a time • Search and view profiles of other members • Receive unlimited InMail messages • View 100 results per search • Save up to 3 searches for weekly alerts

Premium Accounts

Account Types

• Business* • Job Seeker* • Sales Professional • Recruiter

Premium Accounts - Job Seeker

Premium Accounts - Business Plan

Building The Perfect Profile

FLICKR USER: FORDEU

Use A Professional Looking Profile Photo

SOURCE: LINKEDIN - CHRIS BARROWS

Create A Great Profile Headline

SOURCE: LINKEDIN - LINDSEY POLLAK

10 LinkedIn Headlines That Stand Out: http://po.st/f72Yla

Tell YOUR Story Using Summary Section

SOURCE: LINKEDIN - TED RUBIN

Share Your Skills!

SOURCE: LINKEDIN - DAVE KERPEN

Show Your Education

SOURCE: LINKEDIN - MARY ALICE BARROWS

Ask for Recommendations

SOURCE: LINKEDIN - CHRIS BARROWS

Show You Care (Volunteer Experience)

SOURCE: LINKEDIN - ALLY GREER

Share Your Portfolio of Work

SOURCE: LINKEDIN - BRIAN MURRAY

Keep Your Profile Up-To-Date

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Utilizing The Tools LinkedIn Offers

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Status Updates

- By posting a link in the box, it creates a preview below.

- Using the paper clip, you can attach an image to your post.

LinkedIn Groups

LinkedIn Publisher

LinkedIn University and Alumni Portal

SOURCE: LINKEDIN - WILLIAM PATTERSON UNIVERSITY

LinkedIn Resources

LinkedIn for Students • https://university.linkedin.com/linkedin-for-

students !

LinkedIn’s YouTube Page • https://www.youtube.com/user/LinkedIn !

Lindsey Pollak • http://www.lindseypollak.com/ !

#LinkedInChat • Tuesdays at 8 p.m. EST

Building Your Brand - Beyond LinkedIn

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Personal Webpage or Blog

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Google + Communities

SOURCE: GOOGLE+ - SMALL BUSINESS MARKETING COMMUNITY

Twitter and Tweetchats

SOURCE: #SBIZHOUR

Suggested Tweetchats

- #SEOChat (Monday at 10 a.m. EST) - #SBizHour (Monday at 4 p.m. EST) - #InternPro (Monday at 9 p.m. EST) - #JVMChat (Every other Tuesday, 1 p.m. EST) - #BizHeroes (Tuesday at 2 p.m. EST) - #BrandChat (Wednesday at 10 a.m. EST) - #AdWeekChat (Thursday at 10 a.m. EST)

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…but that’s just a sample

Personal Branding Tools

- Refresh.Io (https://refresh.io/) - Helps you keep track of conversations and how you’ve

built relationships

- Riffle (Google Chrome extension) - Easily find where connections are on social media and

beyond

- About Me (about.me) - Don’t have time for a website? Grab you space on the web

!- Google Alerts (alerts.google.com)

- Set up searches so you’re aware when you come up in conversation and can engage when opportunity strikes

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Questions?

Thank You!

Contact Me

Chris Barrows (@CBarrows)

Chris.Barrows@nyu.edu