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©2010 Third Door Media, Inc.
SEO and Link-Building Techniques for 2010
Thursday, January 14–2010 1 PM EDT
Speaker: Rand Fishkin, CEO, SEOmoz.org
©2010 Third Door Media, Inc.
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©2010 Third Door Media, Inc.
©2010 Third Door Media, Inc.
Rand Fishkin, CEO, SEOmoz.org
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named
among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.
He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
©2010 Third Door Media, Inc.
SEO and Link-Building Techniques for 2010
Thursday, January 14–2010 1 PM EDT
Speaker: Rand Fishkin, CEO, SEOmoz.org
©2010 Third Door Media, Inc.
Content in this Webinar
• Long-Term vs. Short-Term Links• Strategies for Link Building w/ Viral-Targeted
Content• Incenting Your Audience to Create Links for You• Scalable Partnerships & Licensing• Manual Link Acquisition Opportunities
©2010 Third Door Media, Inc.
Long-Term vs. Short-Term Links
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Short-Term Link Value
• Real-time links (Twitter & Facebook)• Social news links (Digg, Reddit, Delicious)• Manipulative tactics engines may devalue• New/emerging sites that may falter/disappear
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Long-Term Link Value
• Links on trustworthy web pages that stick around• Blogs, forums, news & content sites• Established partners, customers, personal sites• Content licensers & re-publishers
©2010 Third Door Media, Inc.
Polling Question 1
All websites benefit from link building; what I need to learn next is: a) how to get more links myself b) how to get better links myself c) how to hire a good link building company d) how to generate viral marketing for generating inbound links e) how to out-link bigger budget competitors
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Link Building w/ Viral Targeted Content
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Linkbait & Viral Campaigns
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Why do People Link to Content?
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It Evokes a “Need to Share” Emotion
Anger ExcitementPride Surprise
Envy Citation Thoughtful Confusion
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Link-Targeted Content Process
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Make it Easy to Share
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Make it Easy to Share
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Examples of Successful Viral Content
http://www.boston.com/bostonglobe/ideas/CIA_illusion/
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Examples of Successful Viral Content
http://learn.genetics.utah.edu/content/begin/cells/scale/
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Examples of Successful Viral Content
http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/
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Polling Question 2
How do you manage your site’s SEO? a) In-house SEO team b) In-house SEO person c) Use an SEO company d) I work for an SEO company
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Incenting Your Audience to
Create Links for You
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Links via Embedded Content
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Give Your Users Ownership
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Give Them an Ego Boost
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Give Them Badges!
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Scalable Partnerships & Licensing
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Content, Technology & API Licensing
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Partnerships, Exchanges & Trades
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Examples
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Manual Link Acquisition Opportunities
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Manual Link Submissions/Requests
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Choose Sites that are High Value
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Make the Links Natural
Contributed design!
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For more information, visit us at www.seomoz.org
All Content and Intellectual Property is under Copyright Protection, SEOmoz 1996-2008
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Questions?
http://www.verticalmeasures.com/
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Next SMN webcast – January 19th, PPC Testing & Optimization 2010: Best Practices