BANNERPLAY ELECTION CAMPAIGNS Likud- Beitenu Case-Study

CAMPAIGN SUMMARY

Overall the campaign ran for two weeks resulting in thousands of participants in the viral campaign

Campaign Summary  

The campaign's banner ads Click Though Rates were on a very high average of 0.29%

Campaign Summary  

The viral donation and campaign increased the campaign's exposure by 130% as opposed to regular media buying

Campaign Summary  

CAMPAIGN BACKGROUND

During Israel’s 2013 national elections, the Likud-Beitenu party ran viral campaigns using bannerplay's advanced display advertising technologies.

Campaign Background  

The Likud-Beitenu banner ads appeared on leading Israeli websites, offering voters a chance to participate in the party's campaign, by donating money for the campaign's distribution.

Campaign Background  

The donation a user made was used for buying additional media for a banner ad that featured an image and message of the user who made the donation. The higher the donation was- the more the voter's individual ad appeared.

Campaign Background  

CAMPAIGN PROCESS AND FLOW

A banner ad was displayed on leading websites, inviting the user to participate and donate to the Likud- Beitenu campaign.

After the user had clicked the banner, he selected a message on why he supports the Likud- Beitenu party

The user selected an amount for his donation and logged in to the campaign using his Facebook account

A banner featuring the user's image and message was displayed on leading websites, and shared using his Facebook account

THANK YOU FOR  YOUR  ATTENTION  

for further information please contact us at

info@bannerplay.com