Post on 01-Nov-2014
description
#LikeMinds
The Future of Social Media ...or whatever we call it
Israel Digital Outreach – 17th Jan. 2011
Andrew Gerrard andrew.gerrard@wearelikeminds.com
@andrewgerrard
#LikeMinds
All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business.
Jeff Dachis Founder & CEO, Dachis Group
#LikeMinds
#LikeMinds #LikeMinds
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#LikeMinds
You can't expect employees to look at email at 11pm, but stop them looking at Facebook at 11am
Vivek Badrinath CEO, Orange Business Services
#LikeMinds
The shape of a new social business also needs the shape of a new kind of leader
Someone willing to be the bridge, not the person front and center to every decision,
but the coach and the moderator and the facilitator.
Amber Naslund VP Social Strategy, Radian6
#LikeMinds
Challenge
#LikeMinds
#LikeMinds
Current Business Mentality
Corridors of
Communication
Cubicles of
Constraint
Meetings of
Control
#LikeMinds
Social Business Future
Paths to
Converse
Permission to
Act
Platforms to
Collaborate
#LikeMinds
Social Business Design
External Internal Enable
#LikeMinds
Start here
#LikeMinds
#LikeMinds
Collaboration
#LikeMinds
“On the Internet, nobody knows you’re a dog.”
#LikeMinds
“On the Internet, nobody knows you’re a dog. But they can smell a marketer a mile away”
#LikeMinds
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The elastic velvet rope
#LikeMinds
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Double Deviation
#LikeMinds
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#LikeMinds
/həˈmɒdʒ.ɪ.naɪzd/
#LikeMinds #LikeMinds
#LikeMinds
Israel Digital Outreach – 17th Jan. 2011
Andrew Gerrard andrew.gerrard@wearelikeminds.com
@andrewgerrard