Like Minds - Social Business CBI Summit May 2011
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Transcript of Like Minds - Social Business CBI Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
Developing Social Business
Andrew [email protected]
@andrewgerrard
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http://wearelikeminds.com/ #LikeMinds
All of the web is becoming socialAll business is done on the webAll business will be Social Business
Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business.
Jeff DachisFounder & CEO, Dachis Group
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http://wearelikeminds.com/ #LikeMinds
Social media fits within a larger digital,and integrated strategy;
don’t think of it merely as a tool for marketing & PR
Howard SchultzChairman & CEO, Starbucks
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http://wearelikeminds.com/ #LikeMinds
How to integrate social media/digital innovationwithin every facet of an organization?
Teach.
Do not cut legal, HR, R&D, product development out of the integration strategy.
Involve them.
B. Bonin BoughGlobal Director of Digital
and Social Media, PepsiCo
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http://wearelikeminds.com/ #LikeMinds
The shape of a new social business also needs the shape of a new kind of leader
Someone willing to be the bridge, not the person front and center to every decision,
but the coach and the moderator and the facilitator.
Amber NaslundVP Social Strategy, Radian6
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http://wearelikeminds.com/ #LikeMinds
Maintain a consistent tone of voice across all outreach channels,
but don’t strip out the personality of the person Tweeting, posting, blogging.
Ruth Speakmanhead of consumer PR
and social media, Sony Europe
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http://wearelikeminds.com/ #LikeMinds
The customer however, does not see silos, they see the company as one.
It’s time for an integrated approach to create an adaptive business,
a collaborative business, an aspirationalbusiness….
a business of one.
Brian SolisAuthor, Engage
Principal, Altimeter Group
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http://wearelikeminds.com/ #LikeMinds
#1. markets are conversations
talk is cheap
silence is fatal
the cluetrain manifesto
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http://wearelikeminds.com/ #LikeMinds
Be who you are and say what you feel,
because those who mind don't matter,
and those who matter don't mind.
attr. Theodor Seuss Geisel
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http://wearelikeminds.com/ #LikeMinds
Social media demands good story-telling.
But good story-telling is not going to earn you extra budget.
Adam BrownDirector of Interactive Marketing, Dell
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http://wearelikeminds.com/ #LikeMinds
What if we made community an integral part of our business?
What if we recognized that we can’t have strong businesses without a strong community
and we can’t have a strong community without compassion?
Mitch JoelPresident, Twist Image
Author, Six Pixels of Separation
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http://wearelikeminds.com/ #LikeMinds
The Web was just the proof of concept.
Now the revolution gets real
Chris AndersonEditor-in-Chief, Wired Magazine
Author, The Long Tail
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http://wearelikeminds.com/ #LikeMinds
Social business isn’t a state,
it’s an acknowledgement that culture and technology has changed,
and that organizations can leverage these changes to solve the same business problems that they have always had
and will always have.
Jacob MorganPrincipal, Chess Media Group
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http://wearelikeminds.com/ #LikeMinds
#77. You're too busy "doing business" to answer our email?
Oh gosh, sorry, gee, we'll come back later.
Maybe.
the cluetrain manifesto
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http://wearelikeminds.com/ #LikeMinds
Not everything that can be counted counts,
and
not everything that counts can be counted.
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http://wearelikeminds.com/ #LikeMinds
Developing Social Business
ImmersiveJune 22nd p.m.Central London