Post on 04-Nov-2021
Light Sources for AdvertisingLight Sources for Advertising and Decoration
Joana FlottmannJoana Flottmann Incoherent Light Sources
17.05.13
BeginningBeginning
• 16th century: artfully forged signs inartfully forged signs in front of public houseswith kindling used asbackground lightingbackground lighting
• Regular use in 19th century: gas flames in paper laternpaper latern
BreakthroughBreakthrough
• Large‐scale production of light bulbs• ElectrificationElectrification• First modern advertising light: 1881 (W J H )(W. J. Hammer)
1910 19201910 ‐ 1920
• Digital lettering in 1910 (AEG)
1910 19201910 ‐ 1920
i d i i li h i kf• Biggest advertising light in Europe : Frankfurt am Main (1910)
• Use of 1300 single bulbs• Use of 1300 single bulbs
1910 19201910 ‐ 1920
• Two years later in Berlin (1912)• Use of 2500 bulbsUse of 2500 bulbs
1910 19201910 ‐ 1920
• Only for big companies available– High costs (20 000 reichsmarks)g ( )
B li lit it• Berlin: cosmopolitan city
• Some people were afraid of much lightTh ld t t– They could not see many stars anymore
1920 19301920 ‐ 1930
• After World War I:– Getting taxes was more important than thinkingg p gabout disadvantages of man‐made light
• Profitable for:– Electric power stations and citys– Advertising companiesg p– Lessor of suitable areas (walls)
1920 19301920 ‐ 1930
• However people tried to structure advertisinglight, e.g. architects integrated it into housesg g g
1920 19301920 ‐ 1930
• Citroen 1925 – 1936:– 250 000 bulbs on theEiffel Tower33 km cables were– 33 km cables wereused
– Aircraft: use fororientation
1930 19501930 ‐ 1950
• 1932– Henkel: „Persil“„– 750 x 400 mSiemens Schuckert– Siemens Schuckertdeveloped a specialapparature for light
http://www.dhm.de/ausstellungen/strategien‐der‐werbekunst/exponate/strasse.htm
1930 19501930 ‐ 1950
• Nation controlled advertising lighting (shape, location and content))
B f W ld W II d i i• Before World War II: more advertising was desired to stimulate people to go in the cityfor boosting the economy
• Every owner of a shop (germans) should havea lightning system
1930 19501930 ‐ 1950
• Use of advertising light was criminal
• „Law of Darkening“ (Verdunklungsgesetz)– No use of fluorescent color or transparent paper
• Additionally: prescription of energy and rawmaterial conservationmaterial conservation
1950 19601950 ‐ 1960
• Fluorescencetubestubes
1960 19701960 ‐ 1970
• Invention of light boxes
1960 19701960 ‐ 1970
• Use of standardised boxes and illuminatedpanelsp
L i b ildi bl k d d h• Low price building blocks reduced thefreedom of design
k b b t t f li ht• mask absorbs most parts of light energy
TodayToday
• Fluorescent tubes and and light boxes are still in use– Optimized, e.g. using LED
Advertising TowerAdvertising Tower
• Illuminated from the inner or the outer side• Conduce to orientation, very efficientConduce to orientation, very efficient
TelekomTelekom
BayerBayer
• Biggest Advertising light in the world
http://de.wikipedia.org/wiki/Lichtwerbung http://www.westiform.com/Referenzen/Grossunternehmen/Bayer‐Kreuz
BayerBayer
2009• 17 500 m217 500 m• 5.6 million LED• Each: 2 red
2 green2 green1 blue
AllianzAllianz
Hong KongHong Kong
• Overflow
Hong KongHong Kong
• Light pollution
Neon Museum (Las Vegas)Neon Museum (Las Vegas)
DecorationDecoration
DecorationDecoration
• Christmas
DecorationDecoration
• Easter
DecorationDecoration
• Fluorescence tubes
DecorationDecoration
• LED
http://www.schoener‐wohnen.de/einrichten/moebel/203709‐moebel‐mit‐led‐beleuchtung.html#show
Zeche Zollverein EssenZeche Zollverein Essen
OutlookOutlook
• Light is not only used for illumination, it is also used as a „material“
• Color has a wide influence on people and theirp pfeelings/behavior
Blue light in a store : people buy warm clothes– Blue light in a store : people buy warm clothes– Blue light after arguments in a meeting: people
l d istart to calm down again
ReferencesReferences
d h l d• Signaturen in der Nacht ‐ Die Welt der Lichtwerbung, Fachverband Lichtwerbung, avedition
• Pictures:• Pictures:• http://view.stern.de/de/picture/Cafe‐Belgien‐Bruessel‐Neonreklame‐Cafe‐
Schwarz‐Still‐‐Objektfotografie‐1963005.html• http://www.neonardo.net/• http://www.weiku.com/products/5624255/Advertisement_light_box_LED_backlig
ht_board.html• http://werbewerk‐lichtwerbung.de/produkte/leuchtkasten‐beispiele/• http://hostedbywho.co/travel/the‐neon‐museum‐in‐las‐vegas/• http://www.tripadvisor.com/LocationPhotoDirectLink‐g45963‐d110193‐
i45983122‐The_Neon_Museum‐Las_Vegas_Nevada.html• http://www.ledssuperbright.com/open‐2‐color‐led‐sign‐p‐86
• http://www.apothekenkreuze.de/apothekenkreuze_preisliste.htm• http://mein‐bau.com/36304/weihnachtsbeleuchtung‐kann‐die‐stromkosten‐in‐http://mein bau.com/36304/weihnachtsbeleuchtung kann die stromkosten in
die‐hoehe‐treiben/• http://www.einslive.de/aktionen/2012/11/121120_weihnachten_in_hattingen.jsp• http://www.luxmomentum.com/http://www.luxmomentum.com/• http://www.derlichtermacher.de/html/der_kienspan.html• http://www.möbel.com/leuchten‐lampen/dekoleuchten/dekoleuchte1• http://americanhistory si edu/lighting/19thcent/promo19 htmhttp://americanhistory.si.edu/lighting/19thcent/promo19.htm• http://www.expokult.de/events/alles/1910_aeg/1910_aeg_info.htm• http://www.kupferberg.de/swf• http://wwwmedienaesthetik de/medien/fassade html• http://www.medienaesthetik.de/medien/fassade.html• http://badischeskaufhaus.blogspot.de/2013/01/herr‐schocken‐wie‐stehen‐sie‐zu‐
ihrem.html• http://www auto motor at/Auto/Oldtimer/Citroen Autos Geschichte html• http://www.auto‐motor.at/Auto/Oldtimer/Citroen‐Autos‐Geschichte.html• http://www.petromobilia.ch/Esso/Esso_Gasstations/esso_gasstations.htm• http://home.fotocommunity.de/fuga/index.php?id=1248445&d=20528693
h // k k i d / / d 1/ i i if h l• http://www.kunstkopie.de/a/rder‐1/ostereiermitstreifen.html• http://blog.hslu.ch/outofhomedisplays/2008/03/27/hauptsitz‐bayer‐leverkusen/• http://www.made‐in‐china.com/showroom/jiuzhougroup/product‐
d t ili W IjLhMkH/Chi Ad ti i N Li ht O N JZ 0014 ht ldetailieWnxIjLhMkH/China‐Advertising‐Neon‐Light‐Open‐Neon‐JZ‐0014‐.html• http://www.canape‐profi.de/zeltverleih‐hannover