Library marketing

Post on 16-Jan-2017

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Transcript of Library marketing

Andrea GilbeyHead of Library Sales,

Australia and New Zealand@andreagilbey

Library Marketing

Your Melbourne OUP Team

We’ve got no time to do marketing

NO MORE POSTERS!

Customer Touch Points

Top Ten Library Customers

How do we sell?

Subs

Archive

PA

Big Deal

EBA

andrea.gilbey@oup.com