BUILDING YOUR BRAND FIELD OF DREAMS Jessica Steinberg

Director, Talent Brand | CDK Global

►8 Yrs. Building Talent Brand Programs (Digital | Social | Brand) at ADP & CDK Global►Recruited in Agency, Corporate and Consulting

businesses►Became interested in Recruiting while a

Marketing Manager for an early ATS

Unable to capitalize on competitor intel

Inconsistent approach to building talent pipelines/pools for core and pivotal

hiring activities to meet business goals

Undefined metrics and reporting

Difficulties executing a strategic staffing

plan that aligned with our mobile-first,

cloud-first transformation

Over-reliance on executive search

agencies

BEGINNING STATE

WHAT WE BUILT

OKAY…WHAT WE REALLY BUILT

HOW WE MEASURED SUCCESS

Within 6 months - • 94th most searched for by name• Top 25 employer (in traffic) in IT

WHAT WE LEARNED

AGILE IS EVERYTHING <no matter what you build>

BUILDING REQUIRES UNIONS<partnerships everywhere>

Internal: Marketing TeamInternal Comm’sPRSocial Teams

External: AgenciesCreative ResourcesNext Big Thing

Make Your People

the Hero of your brand

story

Steer Employees on your brand story