Leveraging The PowerOf Online Marketing

For

Who is Solsnet?• SOLSNET was founded in 2003 and offers a broad range of customized solutions

catered to small and medium business organizations need. Solsnet offer Services from Creative Web Development and Marketing to Social Media Branding & Coaching.

• Today, Solsnet is a leading Web Development company that use In-house creative and talented resources to provide cost effective marketing and branding solutions. With offices in Canada, USA and Pakistan, we have a team of experts with global experience and client base.

What We Do?

• Social Media Branding & Coaching

• Websites & Portals

• Marketing Services

• Search Engine Optimization

• Flash & Multimedia Development

• Branding & Logo Design

• Graphic & Print Media

• DDOS Protection

• Call Center Service

• Enterprise Data Hosting

SolsNet delivers a broad range of web services that assist clients in improving their productivity.

Client BaseINDUSTRIES:

• Automotive Industry• Construction • E-Commerce• Real Estate• Transportation• Hospitality Industry• Education Sector• Organizations & Chambers• Financial Institutes• Health Care• Small Business• Startups• Corporate• Government

Agenda

• Why Online Marketing?

• How, Where and What?

• What Is Social Media?

• Social Media Tools for SMB

• Best Practices for Social Media Marketing

Why Online Marketing?

Go Where Your Audience Is Already

• People hardly use Yellow Pages to look for a business

• Most of your audience is already online

• Almost all are in big networks (e.g. Facebook)

• Your Audience is searching online

• You would never send marketing materials un-targeted

How, Where and What?

1) A Website

• Professionalism

Why do you need a website?

• Visibility

• Reach.

• Customer Service

2) Search Engine Optimization

• If you’re a small business, how can you honestly afford NOT to be associated with this massive audience?

• More than 70% of online consumers start their quest for a product/service

3) Google Places

• It’s easy, free, and you don’t need a website of your own.

• Millions of people search Google Maps every day.

• Google Places is a Free service by Google.

• Use Google Places to create your free listing.

4) Social Media

Joining the conversation on Twitter, Facebook, and forums, posting on Flicker and YouTube, commenting on other people’s blogs, are all opportunities for marketing online.

5) Email Marketing

Let you build both repeat business and good word-of-mouth through your online marketing efforts.

Developed an email list

Send Newsletters and special offers

6) Online Advertisement

• Buying ad space on websites.

• Google AdWords - Pay-per-click

• Facebook / Linkedin Ads

7) Deals And Offers

• Living Social

• Facebook Deals

• Groupon

SOCIAL MEDIA MARKETING

What is Social Media?

• A few prominent examples of social media applications are:

• Wikipedia (reference)

• Facebook (social networking)

• YouTube (video sharing)

• Digg (news sharing)

• Flickr (photo sharing)

• These sites typically use technologies such as blogs, message boards, podcasts, and wikis to allow users to engage and interact with each other.

• Social Media describes the online tools that people use to share opinions, experiences, and perspectives with each other.

Social Media for Small Business

• Grow smarter and faster than your competitors

• Create connections and build relationships

• Improve search engine rankings which generates website traffic, inbound links and leads

• Establish you and your team as thought leaders and innovators

• Manage your brand and reputation online

Ways to use Social Media

• Embracing - turning customers into a resource for innovation

• In order to achieve this, you must stay relevant and engage in the conversation and contribute to the community.

• Listening - using social media as “real time” research and gaining insights from listening to customers

• Talking - using conversations with customers to promote products or services

• Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others

• Supporting - making it possible for customers to help each other

Facebook For Small Business Facebook? I thought that was for kids and college

students? Nope. Businesses and professionals are the biggest

growth area

110 Million Active UsersMore women than menUsers primarily in US, Canada & UKLargest Growing Demographic is >28Largest Social Networking site in the worldHighly targeted advertising and social interactionAbility to interact with current and potential customers

What the heck is Twitter?

Interesting Twitter Facts:

• 106 Million Accounts•  300,000 Accounts Every Day•  More then 3 billion requests a day•  600 Million searches a day•  55 Million Tweets a Day

Twitter is a micro blogging platform composed entirely of 140 character answers to 1 simple question:

“What are you doing?” or rather , “What are you interested in right now?”

Youtube for Business

• Once you start posting videos with valuable content and gain a following of viewers, you will begin to pop up more and more for various keywords.

• Currently over 35% of all online video plays are made on YouTube

• YouTube offers businesses, musicians, and anyone else a massive platform where they can broadcast their respective content. 

• Like Twitter and other web 2.0 tools, YouTube helps with search engine rankings.

Be a Connector……

• Don’t just promote you, promote others and they will promote you which is MUCH MORE powerful

• Connectors are the people that introduce you to others

• Most powerful in a social network

• Give without expecting to receive anything back

Questions?

FOR FURTHER INFORMATION

Canada Office 303-1515 Britannia Road East  Mississauga, ON, L4W 4K1  Canada. 

USA Office 4909 Covewood Court Glen Allen VA, 23060  USA.

• . Website: www.solsnet.com Email: info@solsnet.com Tel: 905 405 8786  Toll Free: 1-888-765-7776

Facebook: facebook.com/solsnet Twitter: twitter.com/solsnet Youtube: youtube.com/solsnet  Linkedin: linkedin.com/company/solsnet

THANK YOU!

• .

Ayesha Ahmed Manager Marketing Solsnet.Com O: +1-905-405-8786 E: ayesha.ahmed@solsnet.com

Fb: facebook.com/aye5ha Tw: twitter.com/ahmed_ayesha Li: ca.linkedin.com/in/ash2891

Ali Jawad (AJ) Rana General Manager Solsnet.Com O: +1-905-405-8786 E: aj@solsnet.com

Fb: facebook.com/ara9a Tw: twitter.com/ajxtweet  Li: ca.linkedin.com/in/ajrana