Leveraging Technology for Social Media Marketing
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Transcript of Leveraging Technology for Social Media Marketing
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Social Media Marketing
Bootcamp
Leveraging Technology for Social Media
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Facebook Pages • A static ‘website’ inside Facebook, + Wall,
RSS feeds, application Tabs, some social data • All code/data resides on your server • You can customize the content and arrange it
into tabs • You can put Flash elements into pages – they
will not run on page load • You can add Facebook applications to pages
as tabs – Events, Links, Notes, third party apps
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Facebook Pages -‐ example • Wall, Info, Feeds – multiple feeds with
Simply RSS
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Facebook Page -‐ example • Flash interactive apps as tabs
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Facebook Page -‐ example • YouTube channel as tab
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Facebook Page -‐ example • Add any application as a tab
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Facebook Applications • Full fledged website inside Facebook +
social features • All code/data resides on your server • Publish feeds on user actions or
automatically even when users are off-line • Extensive permissions and controls for
users – emails, offline access
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Facebook Apps -‐ example • Interactive quiz and lead generation
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Facebook Apps -‐ example
http://docs.google.com/a/mobicules.com/Doc?docid=0AcJLAxhYtUfxZGYzaGpzamRfM2Z2bWIzZ2Zo&hl=en
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Facebook apps by brands • Coca-Cola, Pepsi, Vodafone, Nike, Fedex • Not much success. Why? – Very heavily branded and too slick – Low on functionality – like flash microsites – Release and forget (Not persist and tinker)
• Whats must for success: – An engaging app – Tacit branding – Study user behavior. Keep tinkering.
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Restrictions and Directives • No forced invites • No incentivizing invites or number of
friends in the application • Don’t store personally identifiable data • Invitation limits/buckets
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Facebook Connect
• External site + Facebook data/interaction • Login to external websites with Facebook
credentials • Login to Facebook in Facebook rendered
browser pop-up • Permission system just like Facebook
Applications • Library now available for mobile devices –
iPhone Facebook library is heavily used
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Facebook Connect -‐ example CNN Forum
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Facebook Connect -‐ example Prototype Experience
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Facebook Connect -‐ examples • Redbull Connect • Xobni • Prototype Experience
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Thank You! Questions Please.
Niraj Ranjan Rout 9871010829 [email protected] www.facebook.com/nirajr www.mobicules.com
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Thank You!
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